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Perceived unfairness of prices resulting from yield management practices

Author

Listed:
  • Jean-Michel Sahut
  • Lubica Hikkerova
  • Sandra Camus

Abstract

If yield management is commonly used, studies dealing with customers reactions are not frequent. Yield management techniques, which aim to optimize firm returns, leads often to disadvantageous situations for customers. The object of this article is to st

Suggested Citation

  • Jean-Michel Sahut & Lubica Hikkerova & Sandra Camus, 2014. "Perceived unfairness of prices resulting from yield management practices," Working Papers 2014-166, Department of Research, Ipag Business School.
    • Handle: RePEc:ipg:wpaper:2014-166
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    File URL: https://faculty-research.ipag.edu/wp-content/uploads/recherche/WP/IPAG_WP_2014_166.pdf
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    References listed on IDEAS

    as
    1. Pierre Desmet, 2005. "Politique de prix," Post-Print halshs-00143465, HAL.
    2. Pierre-Louis Dubois & Marie-Christine Frendo, 1995. "Yield management et marketing des services," Post-Print halshs-02926634, HAL.
    3. Jean-Marc Lehu, 2000. "Internet comme outil de yield management dans le tourisme," Post-Print halshs-02923665, HAL.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

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    2. Tianhua Zhang & Juliang Zhang & Fu Zhao & Yihong Ru & John W. Sutherland, 2020. "Allocating resources for a restaurant that serves regular and group-buying customers," Electronic Commerce Research, Springer, vol. 20(4), pages 883-913, December.
    3. repec:ipg:wpaper:2014-506 is not listed on IDEAS
    4. repec:ipg:wpaper:2014-501 is not listed on IDEAS
    5. repec:ipg:wpaper:2014-573 is not listed on IDEAS
    6. repec:ipg:wpaper:2014-532 is not listed on IDEAS
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    8. repec:ipg:wpaper:2014-537 is not listed on IDEAS
    9. repec:ipg:wpaper:2014-591 is not listed on IDEAS

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