IDEAS home Printed from https://ideas.repec.org/p/iim/iimawp/wp02051.html
   My bibliography  Save this paper

Fortune at the Bottom of the Pyramid: An Alternative Perspective

Author

Listed:
  • Jaiswal, A. K.

Abstract

The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business. Cognizant of the overwhelming attention BOP has attracted and its potential impact on the billions of the poor and on managerial practices, the author analyzes the different aspects of BOP approach on how large corporations can serve low income customers profitably. An attempt is made to provide an alternate perspective on the BOP concept. I argue for the facilitation of selective consumption by the poor by avoiding their undesirable inclusion (marketing products that are not likely to enhance their wellbeing or products that are likely to be abused by them) and exclusion (not offering products that are likely to enhances their wellbeing) in target market selection decisions by the private sector organizations. A framework is presented for assessing the appropriateness of large corporations’ participation in BOP markets. I also emphasize the need to strengthen the role of the poor as a producer for rapid poverty alleviation.

Suggested Citation

  • Jaiswal, A. K., 2007. "Fortune at the Bottom of the Pyramid: An Alternative Perspective," IIMA Working Papers WP2007-07-13, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:wp02051
    as

    Download full text from publisher

    File URL: https://www.iima.ac.in/sites/default/files/rnpfiles/2007-07-13Jaiswal.pdf
    File Function: English Version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jandhyala Tilak, 2002. "Education and Poverty," Journal of Human Development and Capabilities, Taylor & Francis Journals, vol. 3(2), pages 191-207.
    2. Dixit, M. R. & Girja Sharan, 2007. "Leveraged Innovation Management: Key Themes from the Journey of Dewrain Harvest Systems," IIMA Working Papers WP2007-01-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vamsidhar Reddy, T.S. & Hall, Andy & Sulaiman V., Rasheed, 2010. "New Organisational and Institutional Vehicles for Managing Innovation in South Asia: Opportunities for Using Research for Technical Change and Social Gain," MERIT Working Papers 2010-054, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    2. Mario Pansera & Fabien Martinez, 2017. "Innovation for development and poverty reduction: an integrative literature review," Post-Print hal-02887777, HAL.
    3. Volkert Jürgen, 2009. "Unternehmen als Agenten der Armutsüberwindung und Entwicklung. Ihr Beitrag aus Sicht von Ordoliberalismus und Capability-Ansatz / Corporate potentials to fight poverty and foster human development. Or," ORDO. Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft, De Gruyter, vol. 60(1), pages 389-414, January.
    4. Arora, Saurabh & Romijn, Henny, 2009. "Innovation for the base of the pyramid: Critical perspectives from development studies on heterogeneity and participation," MERIT Working Papers 2009-036, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Simona Horanicova & Daniela Husarova & Andrea Madarasova Geckova & Daniel Klein & Jitse P. Dijk & Andrea F. Winter & Sijmen A. Reijneveld, 2020. "Teacher and classmate support may keep adolescents satisfied with school and education. Does gender matter?," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 65(8), pages 1423-1429, November.
    2. Dawood Mamoon & Syed Mansoob Murshed, 2013. "Education bias of trade liberalization and wage inequality in developing countries," The Journal of International Trade & Economic Development, Taylor & Francis Journals, vol. 22(4), pages 572-604, June.
    3. Amit Kundu & Sangita Das, 2022. "Occupational Diversification as Livelihood Strategy Among the Agricultural Labour Households of West Bengal, India," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 47(1), pages 40-58, February.
    4. Jeyapraba Suresh, 2023. "Poverty is Lack of Capabilities: A Literature Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(3), pages 462-476, March.
    5. Motkuri, Venkatanarayana, 2003. "Child Deprivation: An Extended Approach to Child Labour," MPRA Paper 53052, University Library of Munich, Germany.
    6. Liberatus J. Rwebugisa & Janet Usinger, 2021. "Empowerment Through Genuine Participation: Giving Voice to the Neglected Majority," Journal of Development Policy and Practice, , vol. 6(2), pages 144-167, July.
    7. Dawood MAMOON, 2018. "Skilled-unskilled wage asymmetries as an outcome of skewed international trade patterns in the South," Turkish Economic Review, KSP Journals, vol. 5(1), pages 65-82, March.
    8. M. Tariq Majeed & M. Nauman Malik, 2015. "Determinants of Household Poverty: Empirical Evidence from Pakistan," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 54(4), pages 701-718.
    9. Kevin Pineda‐Hernández & François Rycx & Mélanie Volral, 2022. "How collective bargaining shapes poverty: New evidence for developed countries," British Journal of Industrial Relations, London School of Economics, vol. 60(4), pages 895-928, December.
    10. Singh, K.M. & Singh, R.K.P. & Meena, M.S. & Kumar, Abhay & Jha, A.K. & Kumar, Anjani, 2012. "Rural Poverty in Jharkhand: An Empirical Exploration of Socioeconomic determinants," MPRA Paper 44811, University Library of Munich, Germany, revised 15 Dec 2012.
    11. El-Saadani, Somaya & Metwally, Soha, 2019. "Inequality of opportunity linked to disability in school enrollment among youth: Evidence from Egypt," International Journal of Educational Development, Elsevier, vol. 67(C), pages 73-84.
    12. Japhet Mulate & Lawrence Dumisani Nyathi, 2024. "A Logit Model Approach in Investigating the Impact of Education on Poverty Alleviation in Urban Bulawayo in Zimbabwe," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(11), pages 737-750, November.
    13. Shirantha Heenkenda & D.P.S Chandrakumara, 2015. "A Canonical Analysis on the Relationship between Financial Risk Tolerance and Household Education Investment in Sri Lanka," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 1(4), pages 7-23, October.
    14. A. Spada & M. Fiore & A. Galati, 2024. "The Impact of Education and Culture on Poverty Reduction: Evidence from Panel Data of European Countries," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 175(3), pages 927-940, December.
    15. Ans Kolk & Miguel Rivera-Santos & Carlos Rufín, 2018. "Multinationals, international business, and poverty: A cross-disciplinary research overview and conceptual framework," Journal of International Business Policy, Palgrave Macmillan, vol. 1(1), pages 92-115, June.
    16. Somaya El-Saadani & Soha Metwally, 2018. "The Quality of Life of Youth with Disabilities in Egypt with Special Focus on Educational Achievement," Working Papers 1215, Economic Research Forum, revised 04 Sep 2018.
    17. Roy, Chandan, 2011. "A study on the dropout problem of primary education in Uttar Dinajpur, West Bengal, India," MPRA Paper 40319, University Library of Munich, Germany.
    18. Zafarullah Sahito & Pertti Vaisanen, 2017. "Dimensions of Quality in Teacher Education: Perception and Practices of Teacher Educators in the Universities of Sindh, Pakistan," International Journal of Higher Education, Sciedu Press, vol. 6(6), pages 1-44, April.
    19. Esuka Mike-Valery Yume & Prof. Johannes Tabi Atemnkeng & Dr. Christopher Eho Olong, 2024. "Breaking the Chains of Poverty: Unraveling the Influence of Decent Work in Cameroon’s Journey towards Prosperity," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(11), pages 1457-1470, November.
    20. Lama, Sita & Majumder, Rajarshi, 2018. "Gender inequality in wage and employment in Indian labour market," MPRA Paper 93319, University Library of Munich, Germany.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iim:iimawp:wp02051. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/eciimin.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.