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Web Content Analysis of Online Grocery Shopping Web Sites in India

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  • Banerjee, Arindam
  • Banerjee, Tanushri

Abstract

In this paper the authors evaluate online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts; by comparing the web content on their homepages, analysing customer reviews and also analysing their business performance as summarized on public web sites that use search optimization tools and analytical processes. This paper aims to study attributes from structured and unstructured data that lead to success of online grocery business in India. Results of the study will help identify the keywords that Indian consumers prefer to use while searching for information on online grocery websites. It will also identify consumer preferences from the customer review analysis. Additionally, it will identify the parameters from web site traffic metrics that drive per day revenue for the online retailer.

Suggested Citation

  • Banerjee, Arindam & Banerjee, Tanushri, 2016. "Web Content Analysis of Online Grocery Shopping Web Sites in India," IIMA Working Papers WP2016-03-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:14426
    as

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    References listed on IDEAS

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    1. Peter J. Danaher & Isaac W. Wilson & Robert A. Davis, 2003. "A Comparison of Online and Offline Consumer Brand Loyalty," Marketing Science, INFORMS, vol. 22(4), pages 461-476, February.
    2. Rohm, Andrew J. & Swaminathan, Vanitha, 2004. "A typology of online shoppers based on shopping motivations," Journal of Business Research, Elsevier, vol. 57(7), pages 748-757, July.
    3. Brengman, Malaika & Geuens, Maggie & Weijters, Bert & Smith, Scott M. & Swinyard, William R., 2005. "Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation," Journal of Business Research, Elsevier, vol. 58(1), pages 79-88, January.
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