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Implications of Revenue Model for Social Networking Sites and Beyond

Author

Listed:
  • Pinaki Dasgupta

    (Indian Institute of Foreign Trade, New Delhi, India)

Abstract

Social Networking has become a new buzzword in day to day life of youngsters and gained immense popularity during the past few years. Many network sites such as Facebook and MySpace are claiming to have millions of members and the membership is increasing day by day. The paper aims to understand and classify the complex revenue model of the social networking sites (SNS). A comparative case based approach has been taken to review many social networking sites in order to answer the question of how social networking sites create value for their users and how they can capture it. In particular, how social networking sites can generate revenues through advertising, subscription, and transaction models and managerial implications, providing examples from case studies and recommendations for leveraging the value created through these services.

Suggested Citation

  • Pinaki Dasgupta, 2011. "Implications of Revenue Model for Social Networking Sites and Beyond," Working Papers 1108, Indian Institute of Foreign Trade.
    • Handle: RePEc:ift:wpaper:1108
    as

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    File URL: ftp://203.190.248.10/RePEc/ift/workingpapers/MA-11-08.pdf
    File Function: First version, 2011
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    References listed on IDEAS

    as
    1. Dale A. Krane, 2002. "The State of American Federalism, 2001-2002: Resilience in Response to Crisis," Publius: The Journal of Federalism, CSF Associates Inc., vol. 32(4), pages 1-28, Fall.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Social Networking Sites; Revenue Model; Business Model; Online Advertisements; Micromarketing; Long Tail; Web 2.0;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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