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Resilience is more than being able to rebound :it should be used as a competitive advantage

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  • Jacques Bughin

Abstract

While they may not be able to prevent pending economic crises such as those resulting from the COVID-19 pandemic, businesses can use them aslaunch pads to growth by becoming resilient and doubling down on growth instead of cutting costs.

Suggested Citation

  • Jacques Bughin, 2023. "Resilience is more than being able to rebound :it should be used as a competitive advantage," Working Papers TIMES² 2023-062, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:ict:wpaper:2013/365937
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    File URL: https://dipot.ulb.ac.be/dspace/bitstream/2013/365937/3/WP2023-062-BUGHIN-resilience.pdf
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    References listed on IDEAS

    as
    1. Régis Barnichon & Christian Matthes & Alexander Ziegenbein, 2018. "The Financial Crisis at 10: Will We Ever Recover?," FRBSF Economic Letter, Federal Reserve Bank of San Francisco.
    2. Maury, Benjamin, 2018. "Sustainable competitive advantage and profitability persistence: Sources versus outcomes for assessing advantage," Journal of Business Research, Elsevier, vol. 84(C), pages 100-113.
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    Keywords

    competition; resilience;

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