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The Rise of Trade Marking in Australia in the 1990s

Author

Listed:
  • Mark Rogers

    (Harris Manchester College, Oxford and Melbourne Institute of Applied Economic and Social Research, The University of Melbourne)

  • Joanne Loundes

    (Melbourne Institute of Applied Economic and Social Research and Intellectual Property Research Institute of Australia, The University of Melbourne)

Abstract

This paper provides some preliminary analysis regarding the pattern of trade marking by Australian firms using financial information on large Australian businesses from IBISWorld, and matching this with intellectual property information from IP Australia. Existing businesses that have not historically trade marked in every year are now starting to make greater use of trade marks, at least over the period 1995 to 2000. The increase in trade marking appears partly related to other innovative activity in that there is a positive and significant relationship between trade mark counts and patent counts. There is also some evidence that uncertainty surrounding returns on investment has an influence on whether, and how much, firms trade mark. Overall, however, these factors are insufficient to explain the rapid rise in trade mark activity. Instead, the rise has been driven by changing managerial strategy with respect to intellectual property (IP). One possibility for this change is an increasingly competitive environment between firms with IP being increasingly relied upon.

Suggested Citation

  • Mark Rogers & Joanne Loundes, 2003. "The Rise of Trade Marking in Australia in the 1990s," Melbourne Institute Working Paper Series wp2003n08, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
    • Handle: RePEc:iae:iaewps:wp2003n08
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    File URL: http://melbourneinstitute.unimelb.edu.au/downloads/working_paper_series/wp2003n08.pdf
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    References listed on IDEAS

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    Cited by:

    1. Nikolas Zolas & Travis J. Lybbert & Prantik Bhattacharyya, 2017. "An ‘Algorithmic Links with Probabilities’ Concordance for Trademarks with an Application Towards Bilateral IP Flows," The World Economy, Wiley Blackwell, vol. 40(6), pages 1184-1213, June.
    2. Yougen Cao & Shengce Ren & Mei Du, 2022. "Strategic trademark management: a systematic literature review and prospects for future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 435-453, September.
    3. Godinho, Manuel Mira & Ferreira, Vítor, 2012. "Analyzing the evidence of an IPR take-off in China and India," Research Policy, Elsevier, vol. 41(3), pages 499-511.
    4. Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2014. "Trademarking status and economic efficiency among commercial banks: Some evidence for the UK," Journal of Banking & Finance, Elsevier, vol. 49(C), pages 506-514.

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