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Happen To Be Fashionable? : New Practice Creation Through The Sequence Of Multiple Actors

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  • Yamauchi, Yuki
  • 山内, 雄気
  • Endo, Takahiro

Abstract

In contrast to previous research, this paper illustrates a process in which institutional entrepreneurs play less significant roles in creating a new practice. We drew on a historical case study that deals with the emergence of a new practice of emphasizing fashionable design of a type of clothing known as meisen. In the historical case study, multiple actors played distinctive and essential roles, which, as a whole, led to the creation of a new practice.

Suggested Citation

  • Yamauchi, Yuki & 山内, 雄気 & Endo, Takahiro, 2010. "Happen To Be Fashionable? : New Practice Creation Through The Sequence Of Multiple Actors," Working Paper Series 115, Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University.
    • Handle: RePEc:hit:hjbswp:115
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    File URL: https://hermes-ir.lib.hit-u.ac.jp/hermes/ir/re/18566/070hibsWP_115.pdf
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    References listed on IDEAS

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    1. Frédérique Déjean & Jean-Pascal Gond & Bernard Leca, 2004. "Measuring the unmeasured : An institutional entrepreneur strategy in an emerging industry," Post-Print halshs-00151270, HAL.
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