Advertising as a Distortion of Social Learning
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- Brekke Kjell Arne & Rege Mari, 2007. "Advertising as a Distortion of Social Learning," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 7(1), pages 1-18, October.
References listed on IDEAS
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Cited by:
- Loginova, Oksana, 2009. "Exposure order effects and advertising competition," Journal of Economic Behavior & Organization, Elsevier, vol. 71(2), pages 528-538, August.
- Brekke, Kjell Arne & Nilssen, Tore, 2015. "Media competition enhances new-product entry: On the market for fake observations," Information Economics and Policy, Elsevier, vol. 31(C), pages 59-66.
- Bingsheng Liu & Wenwen Zhu & Yinghua Shen & Yuan Chen & Tao Wang & Fengwen Chen & Maggie Wenjing Liu & Shi‐Hao Zhou, 2022. "A study about return policies in the presence of consumer social learning," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2571-2587, June.
- Oksana Loginova, 2008. "Exposure Order Effects and Advertising Competition," Working Papers 0806, Department of Economics, University of Missouri.
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More about this item
Keywords
Advertising; availability heuristic; herding behavior; information; product quality;All these keywords.
JEL classification:
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CBE-2006-12-01 (Cognitive and Behavioural Economics)
- NEP-MIC-2006-12-01 (Microeconomics)
- NEP-MKT-2006-12-01 (Marketing)
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