Optimal bidding strategies for digital advertising
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More about this item
Keywords
Bid optimisation; auction; targeted advertising; digital information; Point processes; martingale techniques JEL Classification: C70; C61 MSC Classification: 91B26; 90B60; 60G55;All these keywords.
JEL classification:
- C70 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - General
- C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
NEP fields
This paper has been announced in the following NEP Reports:- NEP-ICT-2022-01-03 (Information and Communication Technologies)
- NEP-MIC-2022-01-03 (Microeconomics)
- NEP-PAY-2022-01-03 (Payment Systems and Financial Technology)
- NEP-REG-2022-01-03 (Regulation)
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