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Les dispositifs de pilotage de la performance en environnement innovant et incertain : étude comparative de huit startups

Author

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  • François Meyssonnier

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

Une étude comparative des dispositifs de pilotage de la performance dans huit startups appartenant au même écosystème montre que ces entreprises recourent d'abord au suivi de trésorerie et au compte de résultat de la comptabilité générale puis aux tableaux de bord de production ou commercial et seulement ensuite aux outils classiques du contrôle de gestion que sont les calculs de coûts, le système budgétaire et le tableau de bord de pilotage global. En environnement innovant et incertain, l'introduction du contrôle de gestion n'est pas toujours nécessaire quand l'entreprise est très petite, quand elle est plus proche de sa base scientifique que des marchés (par exemple dans le cas des biotechs) et en raison du système français d'aides publiques qui rend moins urgent l'intervention du capital risque. Quand l'appropriation du contrôle de gestion est en cours, elle est souvent ralentie par la focalisation compréhensible des dirigeants sur les objectifs techniques et commerciaux et par leur culture principalement scientifique. Enfin les dispositifs de pilotage mis en oeuvre restent réduits à un usage psycho-cognitif pour l'aide à la décision du dirigeant en phase d'exploration ou sont plus développés en phase d'exploitation mais alors généralement avec un responsable du contrôle de gestion cantonné à un rôle de garde-fou et un fonctionnement interactif. Dix propositions résument les enseignements de cette recherche

Suggested Citation

  • François Meyssonnier, 2015. "Les dispositifs de pilotage de la performance en environnement innovant et incertain : étude comparative de huit startups," Working Papers hal-01147206, HAL.
    • Handle: RePEc:hal:wpaper:hal-01147206
    Note: View the original document on HAL open archive server: https://hal.science/hal-01147206
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    References listed on IDEAS

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    Cited by:

    1. Dominique Barbelivien & François Meyssonnier, 2016. "La structuration du contrôle de gestion dans trois ETI familiales et industrielles," Working Papers hal-01295039, HAL.
    2. Dominique Barbelivien & François Meyssonnier, 2016. "La structuration du contrôle de gestion dans trois ETI familiales et industrielles," Post-Print hal-01901076, HAL.

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    Keywords

    Pilotage de la performance; Incertitude; Startups; Contrôle de gestion; Innovation;
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