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Temporal work by consultants in nascent market categories: constructing a market for knowledge in quantum computing

Author

Listed:
  • Oona Hilkamo

    (Aalto University)

  • Anne-Sophie Barbe

    (Aalto University)

  • Nina Granqvist

    (Aalto University)

  • Amber Geurts

    (TNO [Delft] - Radboud University [Nijmegen])

Abstract

The literatures on market categories and temporal work pay limited attention to the agentic role of intermediaries in nascent market categories. Through an inductive analysis of quantum computing, we explore how management consultancies perform temporal work in such settings. We find that management consultancies construct a market for knowledge by engaging in three types of temporal work. First, they bring the future market category into present existence and thus make it an object for action. Second, they construct ultimate uncertainty and ambiguity and therefore a need for external knowledge. Third, they create a sense of urgency for immediate market engagement. Our findings shed light on the active intermediating role of management consultancies in nascent market categories, allowing them to capitalise on novel markets very early on.

Suggested Citation

  • Oona Hilkamo & Anne-Sophie Barbe & Nina Granqvist & Amber Geurts, 2021. "Temporal work by consultants in nascent market categories: constructing a market for knowledge in quantum computing," Post-Print halshs-04822288, HAL.
    • Handle: RePEc:hal:journl:halshs-04822288
    DOI: 10.1080/09537325.2021.1931098
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-04822288v1
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    References listed on IDEAS

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