Le rôle des héros des tribus sportives dans l'offre des équipementiers de la "glisse"
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- Christian Derbaix & Joël Bree, 2000. "Comportement du consommateur : présentation de textes choisis," Post-Print hal-00580041, HAL.
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Marketing; Innovation; Sportswear; Brand; Sponsoring; Marque;All these keywords.
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