How to design new representations and to innovate ?[Comment concevoir de nouvelles représentations et innover ?]

Innovation can be defined as a process that stems from the design of an idea, a behavior or a new object, to its acceptance and its widespread application. It could offer stakeholders in a business or more generally in a community, the opportunity to reach Eurêka – the « open sesame of well-being and success. This article focuses on the understanding of the process from the point of view of design science and the science of decision-making. It provides a new conceptual framework designed from theoretical developments and from interventions-based researches done in large well-known established groups as well as in start-ups. Finally, this article concludes on the fundamental mechanisms and the exploratory methodology that should be adopted to design a collective strategy and evaluate human potential.