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Triggers entrepreneurship among creative consumers

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  • Hamdi-Kidar, Linda
  • Vellera, Cyrielle

Abstract

While entrepreneurship has received much attention, little research has focused on end user entrepreneurship, which refers to entrepreneurship by consumers who develop innovative solutions that better answer their daily personal needs. This exploratory research aims to provide a deeper understanding of what motivates end user entrepreneurs to found firms. Based on a qualitative study conducted among 20 end user entrepreneurs, our data suggest that three significant factors may lead consumers to switch to an entrepreneur role: (1) intrinsic motivations - passion, enjoyment and the willingness to help others - rather than extrinsic ones - rational search for profit and search for recognition; (2) the lack of alternative ways to diffuse their innovations in the market; (3) favorable life periods with minimum implied risk to their professional activity. This paper contributes to both user innovation and user entrepreneurship literature by extending academic knowledge and provides opportunities for further research.

Suggested Citation

  • Hamdi-Kidar, Linda & Vellera, Cyrielle, 2018. "Triggers entrepreneurship among creative consumers," Journal of Business Research, Elsevier, vol. 92(C), pages 465-473.
    • Handle: RePEc:eee:jbrese:v:92:y:2018:i:c:p:465-473
    DOI: 10.1016/j.jbusres.2018.07.018
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    References listed on IDEAS

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    2. Yeh, Ching-Hsuan & Wang, Yi-Shun & Hsu, Jing-Wei & Lin, Shin-jeng, 2020. "Predicting individuals' digital autopreneurship: Does educational intervention matter?," Journal of Business Research, Elsevier, vol. 106(C), pages 35-45.
    3. Yu, Xin & Zhang, Ting & Bogers, Marcel L.A.M., 2023. "Why do user innovators want to pursue user entrepreneurship? On the influence of the communitarian identity," Journal of Business Venturing Insights, Elsevier, vol. 20(C).
    4. Schwarte, Ying & Song, Yue & Hunt, Richard A. & Lohrke, Franz T., 2023. "Passion as process: Three perspectives on entrepreneurial passion and an integrated path forward," Journal of Business Research, Elsevier, vol. 156(C).
    5. Trischler, Jakob & Johnson, Mikael & Kristensson, Per, 2020. "A service ecosystem perspective on the diffusion of sustainability-oriented user innovations," Journal of Business Research, Elsevier, vol. 116(C), pages 552-560.
    6. da Fonseca, André Luís A. & Campos, Roberta D., 2021. "The cultural intertwining of consumption and entrepreneurship: A selective review of qualitative studies," Journal of Business Research, Elsevier, vol. 135(C), pages 149-162.
    7. Jana Möller & Steffen Herm, 2021. "Perceptions of Green User Entrepreneurs’ Performance—Is Sustainability an Asset or a Liability for Innovators?," Sustainability, MDPI, vol. 13(6), pages 1-12, March.
    8. Chong Yu & Masatoshi Kato, 2024. "Does user entrepreneurship matter for start-up financing? Evidence from Japan," Discussion Paper Series 275, School of Economics, Kwansei Gakuin University.

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