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Construction d'un Service Web d'Aide à la Décision Geo-Marketing à partir d'Outils OpenSource

Author

Listed:
  • Sylvain Willart

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • M. Calciu

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

This piece of research explains the elaboration of a web service aimed at fostering managers into using advanced géomarketing methodologies. The service is build using open-source software. Three studies demonstrate how well it performs on the technical and methodologiacal side, as well as on its ease of use.

Suggested Citation

  • Sylvain Willart & M. Calciu, 2012. "Construction d'un Service Web d'Aide à la Décision Geo-Marketing à partir d'Outils OpenSource," Post-Print halshs-00784016, HAL.
    • Handle: RePEc:hal:journl:halshs-00784016
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00784016
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    1. David L. Huff, 1966. "A Programmed Solution for Approximating an Optimum Retail Location," Land Economics, University of Wisconsin Press, vol. 42(3), pages 293-303.
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    More about this item

    Keywords

    Models; Web Services; Geomarketing; Modélisation; Service Web;
    All these keywords.

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