IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00784016.html
   My bibliography  Save this paper

Construction d'un Service Web d'Aide à la Décision Geo-Marketing à partir d'Outils OpenSource

Author

Listed:
  • Sylvain Willart

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • M. Calciu

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

This piece of research explains the elaboration of a web service aimed at fostering managers into using advanced géomarketing methodologies. The service is build using open-source software. Three studies demonstrate how well it performs on the technical and methodologiacal side, as well as on its ease of use.

Suggested Citation

  • Sylvain Willart & M. Calciu, 2012. "Construction d'un Service Web d'Aide à la Décision Geo-Marketing à partir d'Outils OpenSource," Post-Print halshs-00784016, HAL.
    • Handle: RePEc:hal:journl:halshs-00784016
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00784016
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-00784016/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. David L. Huff, 1966. "A Programmed Solution for Approximating an Optimum Retail Location," Land Economics, University of Wisconsin Press, vol. 42(3), pages 293-303.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. M. Calciu & Sylvain Willart, 2011. "Assortments and local competition in retailing," Post-Print halshs-00784015, HAL.
    2. Xiang Li & Tianyu Zhang & Liang Wang & Hongguang Ma & Xiande Zhao, 2022. "A minimax regret model for the leader–follower facility location problem," Annals of Operations Research, Springer, vol. 309(2), pages 861-882, February.
    3. Fernández, José & Hendrix, Eligius M.T., 2013. "Recent insights in Huff-like competitive facility location and design," European Journal of Operational Research, Elsevier, vol. 227(3), pages 581-584.
    4. T Drezner & Z Drezner, 2008. "Lost demand in a competitive environment," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(3), pages 362-371, March.
    5. Tiwari, Richa & Jayaswal, Sachin & Sinha, Ankur, 2021. "Alternate solution approaches for competitive hub location problems," European Journal of Operational Research, Elsevier, vol. 290(1), pages 68-80.
    6. Rafael Blanquero & Emilio Carrizosa & Amaya Nogales-Gómez & Frank Plastria, 2014. "Single-facility huff location problems on networks," Annals of Operations Research, Springer, vol. 222(1), pages 175-195, November.
    7. Tammy Drezner & Zvi Drezner & Dawit Zerom, 2023. "The Obnoxious Competitive Facility Location Model," Networks and Spatial Economics, Springer, vol. 23(4), pages 885-903, December.
    8. Küçükaydin, Hande & Aras, Necati & Kuban AltInel, I., 2011. "Competitive facility location problem with attractiveness adjustment of the follower: A bilevel programming model and its solution," European Journal of Operational Research, Elsevier, vol. 208(3), pages 206-220, February.
    9. Drezner, Tammy & Drezner, Zvi & Salhi, Said, 2002. "Solving the multiple competitive facilities location problem," European Journal of Operational Research, Elsevier, vol. 142(1), pages 138-151, October.
    10. Malgorzata Miklas-Kalczynska, 2024. "Extensions to Competitive Facility Location with Multi-purpose Trips," Networks and Spatial Economics, Springer, vol. 24(3), pages 565-588, September.
    11. Blanquero, Rafael & Carrizosa, Emilio & G.-Tóth, Boglárka & Nogales-Gómez, Amaya, 2016. "p-facility Huff location problem on networks," European Journal of Operational Research, Elsevier, vol. 255(1), pages 34-42.
    12. Zvi Drezner & Dawit Zerom, 2024. "A refinement of the gravity model for competitive facility location," Computational Management Science, Springer, vol. 21(1), pages 1-18, June.
    13. Kalczynski, Pawel & Drezner, Zvi, 2022. "The Obnoxious Facilities Planar p-Median Problem with Variable Sizes," Omega, Elsevier, vol. 111(C).
    14. Farahani, Reza Zanjirani & Rezapour, Shabnam & Drezner, Tammy & Fallah, Samira, 2014. "Competitive supply chain network design: An overview of classifications, models, solution techniques and applications," Omega, Elsevier, vol. 45(C), pages 92-118.
    15. Zvi Drezner & Mozart B. C. Menezes, 2016. "The wisdom of voters: evaluating the Weber objective in the plane at the Condorcet solution," Annals of Operations Research, Springer, vol. 246(1), pages 205-226, November.
    16. Tammy Drezner & Zvi Drezner & Pawel Kalczynski, 2019. "A directional approach to gradual cover," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 27(1), pages 70-93, April.
    17. Tammy Drezner & Zvi Drezner & Pawel Kalczynski, 2020. "Gradual cover competitive facility location," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 42(2), pages 333-354, June.
    18. Carling, Kenneth & Han, Mengjie & Håkansson, Johan & Rebreyend, Pascal, 2015. "Testing the gravity p-median model empirically," Operations Research Perspectives, Elsevier, vol. 2(C), pages 124-132.
    19. Carling, Kenneth & Han, Mengjie & Håkansson, Johan & Rebreyend, Pascal, 2013. "An Empirical Test of the Gravity p-Median Model," HUI Working Papers 90, HUI Research.
    20. Christian Burkart & Pamela C. Nolz & Walter J. Gutjahr, 2017. "Modelling beneficiaries’ choice in disaster relief logistics," Annals of Operations Research, Springer, vol. 256(1), pages 41-61, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00784016. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.