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Les Communautés Locales Démunies au cœur des Stratégies BoP

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  • Marielle Audrey Payaud

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Cette proposition de communication a pour objectif de présenter une contribution possible du management stratégique à la réduction de la pauvreté via les stratégies BoP. Ce projet rappelle dans un premier temps quelles sont les caractéristiques principales de ces stratégies, leur position dans le paysage très diversifié et hétérogène des pratiques de responsabilité sociale de l'entreprise et enfin nous rappellerons les appuis théoriques qui soutendent l'implication des communautés locales. Dans une seconde partie, nous verrons comment, par essence, ces stratégies intègrent les communautés locales.

Suggested Citation

  • Marielle Audrey Payaud, 2012. "Les Communautés Locales Démunies au cœur des Stratégies BoP," Post-Print halshs-00690251, HAL.
    • Handle: RePEc:hal:journl:halshs-00690251
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00690251
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    References listed on IDEAS

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    1. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
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