Les représentations managériales des compétences du consommateur : la co-création de valeur est-elle toujours possible ? Le cas des consommateurs d'énergie
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References listed on IDEAS
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- Bernard Cova & V. Cova, 2009. "Les figures du nouveau consommateur: une genese de la gouvernementalite du consommateur," Post-Print hal-01822701, HAL.
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Keywords
co-création de valeur; compétence; consommateur; représentations managériales;All these keywords.
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