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Pour Une Approche Alternative De L'Analyse De La Diffusion D'Information Societale

Author

Listed:
  • Frédérique Dejean

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Bruno Oxibar

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article propose une nouvelle orientation pour l'étude de la diffusion d'information sociétale. Une revue de littérature concernant la description et l'explication des pratiques de diffusion d'information sociétale est menée et souligne la faiblesse des résultats des études. La pertinence de l'instrument d'analyse de la diffusion d'information sociétale est discutée. Afin d'améliorer la description des pratiques et pour établir un lien systématique entre diffusion d'information sociétale et performance sociétale, une méthode qualitative est proposée. A partir d'un échantillon de quinze entreprises françaises, une analyse exploratoire de la diffusion d'information sociétale est menée, soulignant l'intérêt de l'approche alternative que nous proposons.

Suggested Citation

  • Frédérique Dejean & Bruno Oxibar, 2003. "Pour Une Approche Alternative De L'Analyse De La Diffusion D'Information Societale," Post-Print halshs-00582767, HAL.
    • Handle: RePEc:hal:journl:halshs-00582767
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00582767
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    References listed on IDEAS

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    Cited by:

    1. Rahma Chekkar, 2005. "Communication Financiere Et Analyse De Discours. Une Reflexion Methodologique Autour Du Cas Saint-Gobain," Post-Print halshs-00581152, HAL.

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