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Management de la distribution

Author

Listed:
  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • André Fady

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Guy Basset

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet ouvrage offre une synthèse sur le management de la distribution et analyse à la fois les différentes formes de canaux, les stratégies spécifiques des entreprises de distribution et les problématiques propres au management de ce secteur très important de l'économie

Suggested Citation

  • Gérard Cliquet & André Fady & Guy Basset, 2006. "Management de la distribution," Post-Print halshs-00241555, HAL.
    • Handle: RePEc:hal:journl:halshs-00241555
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    Citations

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    Cited by:

    1. Madeleine Besson & Bernard Bourdon, 2015. "Can Multimarket Competition Theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French manufacturers of household appliances," Grenoble Ecole de Management (Post-Print) hal-01263954, HAL.
    2. repec:dau:papers:123456789/10634 is not listed on IDEAS
    3. Madeleine Besson & Bernard Bourdon, 2015. "Can multimarket competition theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances’ manufacturers," Post-Print hal-02387337, HAL.
    4. Madeleine Besson & Bernard Bourdon, 2015. "Can multimarket competition theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances’ manufacturers," Grenoble Ecole de Management (Post-Print) hal-02387337, HAL.
    5. Christophe Bezes & Bertrand Belvaux, 2012. "Which elements of differentiation for commercial websites? A transmitted image approach [Quels éléments de différenciation pour les sites web marchands ? Une approche par l'image transmise]," Post-Print hal-02086743, HAL.
    6. Gautier Daras & Bruno Agard & Bernard Penz, 2019. "Conceptual Framework for SDSS Development with an Application in the Retail Industry," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(3), pages 357-373, June.
    7. Madeleine Besson & Bernard Bourdon, 2015. "Can Multimarket Competition Theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances' manufacturers," Grenoble Ecole de Management (Post-Print) hal-01263956, HAL.
    8. Madeleine Besson & Bernard Bourdon, 2015. "Can Multimarket Competition Theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French manufacturers of household appliances," Post-Print hal-01263954, HAL.
    9. Mahran Meskeh & Widiane Ferchakhi, 2012. "Le marketing relationnel international des distributeurs : cas des hypermarchés français au Moyen-Orient," Post-Print halshs-00801547, HAL.
    10. repec:hal:journl:hal-01263956 is not listed on IDEAS

    More about this item

    Keywords

    distribution; management;

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