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Préoccupation des clients pour le respect de la vie privée et réponse à une sollicitation portant sur des données personnelles

Author

Listed:
  • Pierre Volle

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Caroline Lancelot Miltgen

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Whereas customers are often sollicited for personal data online, we investigate the relationship between general privacy concern, specific perceptions of the request and response behavior (i.e., fill up / do not fill up the form). Our study finds that more than 40% of the respondents agree to fill up the form and supports the idea that customers concerned about privacy issues tend to be less responsive to online data requests. Our study also supports the attitude toward the request and more specific aspects of this attitude (e.g., sensitivity of the data) as predictors of the behavioral response.

Suggested Citation

  • Pierre Volle & Caroline Lancelot Miltgen, 2005. "Préoccupation des clients pour le respect de la vie privée et réponse à une sollicitation portant sur des données personnelles," Post-Print halshs-00164835, HAL.
    • Handle: RePEc:hal:journl:halshs-00164835
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00164835
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    References listed on IDEAS

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