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An Experiential Approach to the Consumption Value of Arts and Culture: The Case of Museums and Monuments

Author

Listed:
  • Dominique Bourgeon-Renault

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Caroline Urbain
  • Christine Petr

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Marine Le Gall-Ely

    (LESSOR - Laboratoire d'Economie et de Sciences Sociales de Rennes. UHB - MEN : EA2614 - UR2 - Université de Rennes 2)

  • Anne Gombault

Abstract

This article is intended to enhance our understanding of the consumer experience within the cultural domain. The analysis of arts and culture consumption is based on a paradigm founded on the theory of value, which, in turn, underlies the notion of the consumer experience. By investigating the field of museums and monuments, the authors validate this experiential approach to the consumption value of arts and culture. They recommend that, since a theatrical setting elicits emotional and ludic reactions in individuals and entails visitor participation, attendance at museums and monuments could be increased by means of "theatricalizing" – or adding a show-oriented dimension to the consumer experience.

Suggested Citation

  • Dominique Bourgeon-Renault & Caroline Urbain & Christine Petr & Marine Le Gall-Ely & Anne Gombault, 2006. "An Experiential Approach to the Consumption Value of Arts and Culture: The Case of Museums and Monuments," Post-Print halshs-00112576, HAL.
    • Handle: RePEc:hal:journl:halshs-00112576
    as

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    Citations

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    Cited by:

    1. Anne Krupicka, 2018. "De la compréhension du biais de statu quo pour accompagner le changement : vers une mobilité des préférences," Post-Print hal-02152494, HAL.
    2. Marine Le Gall-Ely & Caroline Urbain & Anne Gombault & Dominique Bourgeon & Christine Petr, 2007. "Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments," Post-Print hal-00522834, HAL.
    3. Marine Le Gall-Ely & Caroline Urbain & Dominique Bourgeon & Anne Gombault & Christine Petr, 2008. "Free Admission To Museums And Monuments: An Exploration Of Some Perceptions Of The Audiences," Post-Print hal-00522838, HAL.
    4. Petr, Christine, 2015. "How heritage site tourists may become monument visitors," Tourism Management, Elsevier, vol. 51(C), pages 247-262.
    5. Anne-Sophie V. Radermecker, 2021. "Art and culture in the COVID-19 era: for a consumer-oriented approach," SN Business & Economics, Springer, vol. 1(1), pages 1-14, January.

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