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L'âge d'or de l'occasion (Pour une méthodologie à l'épreuve de la subjectivité)

Author

Listed:
  • Rémy Park

    (UP - Université de Poitiers = University of Poitiers, LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université - Excelia Group | La Rochelle Business School)

  • Philippe Mouillot

    (UP - Université de Poitiers = University of Poitiers, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université - Excelia Group | La Rochelle Business School)

Abstract

Environmental problems and the development of new consumption features both make consumersfavour the second-hand market. In this context, this article examines how individual sellers introduce their offers.A comparison between institutional corporate speeches andconsuming sellers' one, which is based on a methodology drawing on the physical sciences and semiotics, led us to highlight the existence of a structural difference in the valuation of the offer.

Suggested Citation

  • Rémy Park & Philippe Mouillot, 2022. "L'âge d'or de l'occasion (Pour une méthodologie à l'épreuve de la subjectivité)," Post-Print hal-04987117, HAL.
    • Handle: RePEc:hal:journl:hal-04987117
    DOI: 10.3917/resg.148.0089
    Note: View the original document on HAL open archive server: https://hal.science/hal-04987117v1
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    References listed on IDEAS

    as
    1. John L. Lastovicka & Karen V. Fernandez, 2005. "Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 813-823, March.
    2. Philippe Mouillot & Rémy Park, 2019. "Rivalry and its mysteries: When Physics leverages Strategy," Post-Print hal-02148900, HAL.
    3. Kessous, Aurélie & Valette-Florence, Pierre, 2019. "“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products," Journal of Business Research, Elsevier, vol. 102(C), pages 313-327.
    4. Géraldine Michel & Fabienne Berger-Remy, 2015. "Comment la marque donne du sens au collaborateur : vers une vision elargie du capital-marque," Post-Print halshs-02009183, HAL.
    5. Arnaud Riviere & Rémi Mencarelli, 2012. "Vers une clarification théorique de la notion de valeur perçue en marketing," Post-Print hal-02055377, HAL.
    6. Aurélie Kessous & Pierre Valette-Florence, 2019. "“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products," Post-Print hal-02492707, HAL.
    7. Gilles Marion, 2016. "Le| consommateur coproducteur de valeur : L'axiologie de la consommation," Post-Print hal-02298234, HAL.
    8. Jean-Noël Kapferer, 1994. "Gérer le capital de marque : quelles implications opérationnelles ?," Post-Print hal-00784121, HAL.
    Full references (including those not matched with items on IDEAS)

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