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The Effect of Organizational Identification on AIS Acceptance: How Gender and Collectivism Shape Usage Patterns

Author

Listed:
  • Muhammad Arshad

    (AMU - Aix Marseille Université)

  • Sadia Afzal

    (EDC - EDC Paris Business School)

  • Mariam Farooq

    (AAU - Al Ain University)

  • Omer Farooq

    (Zayed University)

  • Muhammad Atif

    (EMLV - École de management Léonard de Vinci)

Abstract

Purpose -This research investigates the impact of organizational identification on employees' usage of newly introduced Accounting Information Systems (AIS), with a particular focus on the mediating influence of attitude and the moderating roles of gender and collectivism.Drawing on social identity theory, the research framework was developed.Design/methodology/approach -Data were collected using a survey method from 500 service sector employees adapting to a newly implemented AIS. Structural equation modeling (SEM) in Mplus was used for the model testing.Findings -The results indicate that organizational identification does not directly influence employees' AIS usage. Nevertheless, our findings demonstrate that it exerts an indirect influence on employees' AIS usage through the mediation of their attitude toward the using of new AIS. The moderation of gender and collectivism emerged as crucial, showing the strongest effect of organizational identification on AIS usage among highly collectivist female employees, followed by highly collectivist male employees, and then less collectivist female employees. This relationship is weakest in less collectivist male employees. Originality/value -This investigation stands as the first to integrate social identity theory with cultural values and the gender of employees, offering insights into the employees' AIS Usage.

Suggested Citation

  • Muhammad Arshad & Sadia Afzal & Mariam Farooq & Omer Farooq & Muhammad Atif, 2025. "The Effect of Organizational Identification on AIS Acceptance: How Gender and Collectivism Shape Usage Patterns," Post-Print hal-04896150, HAL.
    • Handle: RePEc:hal:journl:hal-04896150
    Note: View the original document on HAL open archive server: https://hal.science/hal-04896150v1
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    References listed on IDEAS

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