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Desacralization and destruction of the experiential value in collective business events: the case of fairs and tradeshows
[Désacralisation et destruction de la valeur expérientielle dans les événements collectifs marchands : le cas des foires et salons]

Author

Listed:
  • Laura Litre Valentin

    (ESCP Europe - Ecole Supérieure de Commerce de Paris)

  • Olivier Badot

    (ESCP Europe - Ecole Supérieure de Commerce de Paris)

Abstract

This article provides a comprehensive and in-depth understanding of the "how" and the "why" of the experiential value co-destruction in fairs and tradeshows. Drawing on a three-year multisited ethnography and adopting an interdisciplinary approach, it links the visitors and exhibitors' disengagement to a triple desacralization: that of the space, the time, and the content, followed by the dilution of the shared meaning of the event. A cooperation system based on trust and a common vision are the necessary conditions for participants, organizers and multiple service providers to build a new meaning for fairs and tradeshows. These secular rituals will thus go beyond their status of social orders showcases to become the laboratories for individual, collective and societal transformations.

Suggested Citation

  • Laura Litre Valentin & Olivier Badot, 2020. "Desacralization and destruction of the experiential value in collective business events: the case of fairs and tradeshows [Désacralisation et destruction de la valeur expérientielle dans les événem," Post-Print hal-04818090, HAL.
    • Handle: RePEc:hal:journl:hal-04818090
    Note: View the original document on HAL open archive server: https://hal.science/hal-04818090v1
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    References listed on IDEAS

    as
    1. Magali Ayache & Hervé Dumez, 2011. "Le codage dans la recherche qualitative une nouvelle perspective ?," Post-Print hal-00657490, HAL.
    2. Marc Filser & Olivier Badot & Bernard Cova & Christophe Carrier & Dominique Desjeux, 2009. "L'ethnomarketing : un élargissement de la recherche en comportement du consommateur à l'ethnologie," Post-Print hal-00395567, HAL.
    3. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    4. Bathelt, Harald & Golfetto, Francesca & Rinallo, Diego, 2014. "Trade Shows in the Globalizing Knowledge Economy," OUP Catalogue, Oxford University Press, number 9780199643080.
    5. Borghini, Stefania & Golfetto, Francesca & Rinallo, Diego, 2006. "Ongoing search among industrial buyers," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1151-1159, October.
    Full references (including those not matched with items on IDEAS)

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