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Hotels’ environmentally-framed eWOM. The moderating role of environmental culture

Author

Listed:
  • David d'Acunto
  • Raffaele Filieri

    (Audencia Business School)

  • Stefano Amato

    (Alta Scuola Politecnica)

Abstract

Consumers are increasingly concerned about sustainable development. This study investigates the impact of environmentally-framed reviews on review rating scores considering the moderation of the reviewer's country's environmental performance. We use ordered logistic and linear regression analysis on a dataset of 45k TripAdvisor reviews of green hotels posted by reviewers from 150 countries. The findings reveal that environmentally-framed reviews are associated with higher rating scores, and the reviewer's country's environmental performance positively moderates this impact. This indicates that the environmental ranking of the reviewer's country of origin influences environmentally-framed eWOM about green and non-green services.

Suggested Citation

  • David d'Acunto & Raffaele Filieri & Stefano Amato, 2023. "Hotels’ environmentally-framed eWOM. The moderating role of environmental culture," Post-Print hal-04781820, HAL.
    • Handle: RePEc:hal:journl:hal-04781820
    DOI: doi.org/10.1016/j.tourman.2023.104776
    Note: View the original document on HAL open archive server: https://hal.science/hal-04781820v1
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    References listed on IDEAS

    as
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    4. Gao, Baojun & Li, Xiangge & Liu, Shan & Fang, Debin, 2018. "How power distance affects online hotel ratings: The positive moderating roles of hotel chain and reviewers’ travel experience," Tourism Management, Elsevier, vol. 65(C), pages 176-186.
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