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Impact des Technologies Numériques sur la performance des Petites et Moyennes Entreprises marocaines : cas des entreprises de la région « Souss Massa »

Author

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  • Mohamed ID BAHA

    (FSJES Agadir)

  • Mohamed Eddani

    (FSJES Agadir)

Abstract

This article aims to model the relationship between the use of Digital Technologies (DT) and the performance of Small and Medium Enterprises (SMEs) in Morocco. The theoretical study draws on various theories and models to construct a conceptual model based on three groups of influencing factors. This model is then empirically validated with 211 SMEs in the Souss Massa (SM) region. Using the structural equations approach, the results of the quantitative study demonstrate the positive and significant influence of DT characteristics on the performance of these SMEs, especially when these technologies are user-friendly or provide a comparative advantage. Additionally, the results indicate that companies benefit in terms of image, positive outcomes, and employee productivity when employees rely on DT and use them frequently. However, task-technology fit has no significant effect. This study provides insights for SMEs in the SM region and offers perspectives for future research. Keywords: Digital Technologies (DT); structural equations; SME performance; task-technology fit; DT use; DT characteristics.

Suggested Citation

  • Mohamed ID BAHA & Mohamed Eddani, 2024. "Impact des Technologies Numériques sur la performance des Petites et Moyennes Entreprises marocaines : cas des entreprises de la région « Souss Massa »," Post-Print hal-04563306, HAL.
    • Handle: RePEc:hal:journl:hal-04563306
    DOI: 10.5281/zenodo.11048428
    Note: View the original document on HAL open archive server: https://hal.science/hal-04563306
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    References listed on IDEAS

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