IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v6y2022i6p96-99.html
   My bibliography  Save this article

Analysis of Differentiation Strategy on Growth of Small and Medium Enterprises in Yagshid District Mogadishu Somalia

Author

Listed:
  • Ismail Abukar Omar

    (Scholar, School of Business and Economics; Department of Accounting and Finance, Mount Kenya University, PO BOX 342-01000, Thika, Kenya)

  • Kibe Lucy Wairimu

    (Lecturer School of Business and Economics; Department of Accounting and Finance, Mount Kenya University, PO BOX 342-01000, Thika, Kenya)

Abstract

The study was underpinned by following theories; resource-based view, dynamic capability theory and the Porters Generic Model. Explanatory survey design was adopted in the study. Population of the study was 81 Small and Medium Enterprise registered operating in Yagshid district Mogadishu, Somalia. 8 Small and Medium Enterprise were selected and used in the pilot testing and they were not included in the final inquiry. Therefore 73 Small and Medium Enterprise were sampled in the study using census sampling techniques. The researcher used quantitative methodology in analyzing the data. Explanatory research design was used. Primary data was gathered with use of the questionnaire that was tested for validity and reliability prior to actual data collection. An interview schedule was used to collect information on growth. The collected date was cleaned edited, checked, coded, and analyzed with the help of statistical package for social science. Regression analysis was used to show the extent of the relationship between variables. Results of this study were presented through figures, graphs and tables. The study established that differentiation strategy (β=.333, P

Suggested Citation

  • Ismail Abukar Omar & Kibe Lucy Wairimu, 2022. "Analysis of Differentiation Strategy on Growth of Small and Medium Enterprises in Yagshid District Mogadishu Somalia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(6), pages 96-99, June.
  • Handle: RePEc:bcp:journl:v:6:y:2022:i:6:p:96-99
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-6-issue-6/96-99.pdf
    Download Restriction: no

    File URL: https://www.rsisinternational.org/virtual-library/papers/analysis-of-differentiation-strategy-on-growth-of-small-and-medium-enterprises-in-yagshid-district-mogadishu-somalia/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Xhavit Islami & Naim Mustafa & Marija Topuzovska Latkovikj, 2020. "Linking Porter’s generic strategies to firm performance," Future Business Journal, Springer, vol. 6(1), pages 1-15, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marc Dressler, 2023. "Generic strategic profiling of entrepreneurial SMEs – environmentalism as hygiene factor," International Entrepreneurship and Management Journal, Springer, vol. 19(1), pages 121-150, March.
    2. Sehrish Atif, 2023. "Mapping circular economy principles and servitisation approach in business model canvas: an integrated literature review," Future Business Journal, Springer, vol. 9(1), pages 1-21, December.
    3. Julen Castillo‐Apraiz & Jesus Matey, 2020. "Customizing competitive strategy to entry timing: Implications for firm performance in the pharmaceutical industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(6), pages 976-985, September.
    4. Jane Wandia Wanjogo & Stephen Makau Muathe, 2022. "Gaining competitive advantage through generic strategies in medical training colleges in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(2), pages 29-41, March.
    5. Pattama Suriyakul Na Ayudhya, 2021. "Enhancing the Competitive Advantage of the Germinated Parboiled Rice," GATR Journals gjbssr593, Global Academy of Training and Research (GATR) Enterprise.
    6. Wanjiku Joseph Thukia, 2022. "Differentiation strategies and tourism performance interplay," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(10), pages 13-23, December.
    7. Jing Wang & Zeyu Xing & Rui Zhang, 2023. "AI technology application and employee responsibility," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
    8. Margarita Išoraitė & Irena Alperytė, 2022. "How Blue Ocean Strategy helps innovate social inclusion," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(2), pages 239-254, December.
    9. Abbas, Jaffar & Balsalobre-Lorente, Daniel & Amjid, Muhammad Asif & Al-Sulaiti, Khalid & Al-Sulaiti, Ibrahim & Aldereai, Osama, 2024. "Financial innovation and digitalization promote business growth: The interplay of green technology innovation, product market competition and firm performance," Innovation and Green Development, Elsevier, vol. 3(1).
    10. Mohamed ID BAHA & Mohamed Eddani, 2024. "Impact des Technologies Numériques sur la performance des Petites et Moyennes Entreprises marocaines : cas des entreprises de la région « Souss Massa »," Post-Print hal-04563306, HAL.
    11. Arshinder Singh Chawla & Neha Gahlawat & Sandeep Kumar & Subhash C. Kundu & Homesh Kundu, 2023. "Strategic HRM and Firm Performance: Mediating Role of Knowledge Management Capacity and Innovation Performance," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(1), pages 98-117, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:6:y:2022:i:6:p:96-99. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.