An Empirical Assessment of Stimulus Presentation Mode Bias in Conjoint Analysis
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- Catherine W. M. Yeung & Dilip Soman, 2005. "Attribute Evaluability and the Range Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(3), pages 363-369, December.
- Mehta, Raj & Moore, William L & Pavia, Teresa M, 1992. "An Examination of the Use of Unacceptable Levels in Conjoint Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 470-476, December.
- Sethuraman, Raj & Kerin, Roger A. & Cron, William L., 2005. "A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis," Journal of Business Research, Elsevier, vol. 58(5), pages 602-610, May.
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