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Study Of The Impact Of Technological Innovation On The Implementation Of A Csr Approach: The Case Of Morocco
[Étude D'Impact De L'Innovation Technologique Sur La Mise En Oeuvre D'Une Démarche Rse : Cas Du Maroc]

Author

Listed:
  • Abdelkbir Elouidani

    (Université Ibn Zohr [Agadir])

  • Karim Hajar

    (Université Ibn Zohr [Agadir])

  • Jamila EZ-ZAOUINE

    (Université Ibn Zohr [Agadir])

Abstract

Technological innovation is often approached in research work as a relevant support for companies to adapt to changes in their environment. In this study, we focused on checking whether the adoption of a technological innovation within companies affects their level of multidimensional involvement in CSR. Analysis of data collected from a questionnaire administered to forty-six companies in Morocco allowed us to identify significant relationships between technological innovation and socially responsible behavior of the companies in our sample.

Suggested Citation

  • Abdelkbir Elouidani & Karim Hajar & Jamila EZ-ZAOUINE, 2022. "Study Of The Impact Of Technological Innovation On The Implementation Of A Csr Approach: The Case Of Morocco [Étude D'Impact De L'Innovation Technologique Sur La Mise En Oeuvre D'Une Démarche Rse :," Post-Print hal-04180171, HAL.
    • Handle: RePEc:hal:journl:hal-04180171
    DOI: 10.5281/ZENODO.8238475
    Note: View the original document on HAL open archive server: https://hal.science/hal-04180171
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    References listed on IDEAS

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    Keywords

    Technological innovation; CSR approach; Moroccan companies; CSR; RSE; Innovation technologique; Démarche RSE; Entreprises du Maroc CSR;
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