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Sustainable Business Models in a Challenging Context: The Amana Katu Case

Author

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  • José Augusto Lacerda Fernandes

    (UFPA - Federal University of Para - Universidade Federal do Pará - UFPA [Belém, Brazil])

  • José Milton De Sousa-Filho
  • Fernando Luiz Emerenciano Viana

Abstract

Context: the Brazilian Amazon region has the largest hydrographic basin in the world. However, even with such abundance, a good part of the population does not have access to quality water in their daily lives. In order to change that reality, a social business called Amana Katu created an innovative sustainable business model based on the principles of circular economy, built through partnerships with NGOs, corporations, government, and universities. Objective: this study aims to understand how sustainable business models can be co-created in challenging contexts. Methods: based on a qualitative case study, data was collected in three phases, from primary and secondary sources over three years, and analyzed following content analysis procedures. Results: the business model is based on different principles of circular economy, and the business co-creation process, based on partnerships with different stakeholders, was fundamental for the generation of value and impact associated with the three dimensions of sustainability. Conclusions: these results contribute to theory for a better understanding of the creation and development of SBMs in challenging contexts. In this kind of context, co-creation processes and a deep relationship with stakeholders have a unique function, and collaborate to create successful initiatives.

Suggested Citation

  • José Augusto Lacerda Fernandes & José Milton De Sousa-Filho & Fernando Luiz Emerenciano Viana, 2021. "Sustainable Business Models in a Challenging Context: The Amana Katu Case," Post-Print hal-04148607, HAL.
    • Handle: RePEc:hal:journl:hal-04148607
    DOI: 10.1590/1982-7849rac2021200205.en
    Note: View the original document on HAL open archive server: https://hal.science/hal-04148607
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    References listed on IDEAS

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    1. Boyd Cohen, 2006. "Sustainable valley entrepreneurial ecosystems," Business Strategy and the Environment, Wiley Blackwell, vol. 15(1), pages 1-14, January.
    2. Luciano Batista & Yu Gong & Susana Pereira & Fu Jia & Alexandre Bittar, 2019. "Circular supply chains in emerging economies – a comparative study of packaging recovery ecosystems in China and Brazil," International Journal of Production Research, Taylor & Francis Journals, vol. 57(23), pages 7248-7268, December.
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