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Enrichissement De La Conceptualisation Du Risque Social En Marketing

Author

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  • Paul-Emmanuel Pichon

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Laurent Bertrandias

    (TBS - Toulouse Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Paul-Emmanuel Pichon & Laurent Bertrandias, 2004. "Enrichissement De La Conceptualisation Du Risque Social En Marketing," Post-Print hal-04097753, HAL.
    • Handle: RePEc:hal:journl:hal-04097753
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04097753
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    References listed on IDEAS

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    1. Ratner, Rebecca K & Kahn, Barbara E, 2002. "The Impact of Private versus Public Consumption on Variety-Seeking Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(2), pages 246-257, September.
    2. P. Volle, 1995. "Le concept de risque perçu en psychologie du consommateur : Antécédents et statut théorique," Post-Print hal-02016754, HAL.
    3. Rose, Randall L & Bearden, William O & Teel, Jesse E, 1992. "An Attributional Analysis of Resistance to Group Pressure Regarding Illicit Drug and Alcohol Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 1-13, June.
    4. Solomon, Michael R, 1983. "The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 319-329, December.
    5. repec:dau:papers:123456789/1607 is not listed on IDEAS
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