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Les Marques Alimentaires Cautionnees Par Des Grands Chefs De Cuisine, Un Retour Vers La Confiance Du Consommateur ?

Author

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  • Paul-Emmanuel Pichon

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

L'objectif essentiel de cet article est de comprendre les mécanismes liés aux angoisses du consommateur, sa perte de confiance face aux produits issus de l'industrie agroalimentaire. Nous verrons en quoi, l'association de marques industrielles cautionnées par des grands chefs de la gastronomie française, répond au besoin de réassurance du consommateur, en manque de repères, face à l'acte alimentaire.

Suggested Citation

  • Paul-Emmanuel Pichon, 2002. "Les Marques Alimentaires Cautionnees Par Des Grands Chefs De Cuisine, Un Retour Vers La Confiance Du Consommateur ?," Post-Print hal-04097690, HAL.
    • Handle: RePEc:hal:journl:hal-04097690
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-04097690
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    References listed on IDEAS

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