IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04078366.html
   My bibliography  Save this paper

Assessing Market Rigidity: Leave It to Physicians

Author

Listed:
  • Philippe Mouillot
  • Rémy Park

    (CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers)

Abstract

Among the various marketing tools author Michael Porter has created, the "Five Forces" certainly remains one of the most famous diagrams that all business teachers have taught their students. Easy to both understand and use, the Five Forces certainly help organisations make a first opinion about a market's accessibility. Yet, while many do consider the tool an outdated device, we believe the opposite. Here, we propose to consider "forces" for what they firstly mean, a strength or energy as an attribute of physical action or movement. In order to try and give a second chance to Porter's Five Forces, we have invited Physics to collaborate with Marketing and came up with a quantitative formula, which could make the difference when assessing any market's rigidity.

Suggested Citation

  • Philippe Mouillot & Rémy Park, 2023. "Assessing Market Rigidity: Leave It to Physicians," Post-Print hal-04078366, HAL.
    • Handle: RePEc:hal:journl:hal-04078366
    Note: View the original document on HAL open archive server: https://hal.science/hal-04078366
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04078366/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. J. Levin & L. Einav, 2012. "Empirical Industrial Organization: A Progress Report," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 1.
    2. Alexander Schiersch & Jens Schmidt-Ehmcke, 2010. "Empiricism Meets Theory: Is the Boone-Indicator Applicable?," Discussion Papers of DIW Berlin 1030, DIW Berlin, German Institute for Economic Research.
    3. Jay B. Barney, 1986. "Strategic Factor Markets: Expectations, Luck, and Business Strategy," Management Science, INFORMS, vol. 32(10), pages 1231-1241, October.
    4. Stam, Wouter & Arzlanian, Souren & Elfring, Tom, 2014. "Social capital of entrepreneurs and small firm performance: A meta-analysis of contextual and methodological moderators," Journal of Business Venturing, Elsevier, vol. 29(1), pages 152-173.
    5. Mainela, Tuija & Puhakka, Vesa & Sipola, Sakari, 2018. "International entrepreneurship beyond individuals and firms: On the systemic nature of international opportunities," Journal of Business Venturing, Elsevier, vol. 33(4), pages 534-550.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christian Linder & Christian Lechner & Frank Pelzel, 2020. "Many Roads Lead to Rome: How Human, Social, and Financial Capital Are Related to New Venture Survival," Entrepreneurship Theory and Practice, , vol. 44(5), pages 909-932, September.
    2. Lavlu Mozumdar & Geoffrey Hagelaar & Gerben van der Velde & S.W.F. Omta, 2020. "Determinants of the Business Performance of Women Entrepreneurs in the Developing World Context," J, MDPI, vol. 3(2), pages 1-21, May.
    3. Manthos D. Delis & Sotirios Kokas & Steven Ongena, 2016. "Foreign Ownership and Market Power in Banking: Evidence from a World Sample," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 48(2-3), pages 449-483, March.
    4. Tovar, Jorge, 2012. "Consumers’ Welfare and Trade Liberalization: Evidence from the Car Industry in Colombia," World Development, Elsevier, vol. 40(4), pages 808-820.
    5. Baier-Fuentes, Hugo & Andrade-Valbuena, Nelson A. & Huertas Gonzalez-Serrano, Maria & Gaviria-Marin, Magaly, 2023. "Bricolage as an effective tool for the survival of owner-managed SMEs during crises," Journal of Business Research, Elsevier, vol. 157(C).
    6. Robert P. Garrett Jr. & Jeffrey G. Covin, 2015. "Internal Corporate Venture Operations Independence and Performance: A Knowledge–Based Perspective," Entrepreneurship Theory and Practice, , vol. 39(4), pages 763-790, July.
    7. John M. de Figueiredo & Brian S. Silverman, 2017. "On the Genesis of Interfirm Relational Contracts," Strategy Science, INFORMS, vol. 2(4), pages 234-245, December.
    8. Carlos Pestana Barros & Zhongfei Chen & Peter Wanke, 2016. "Efficiency in Chinese seaports: 2002–2012," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 18(3), pages 295-316, September.
    9. Christopher Conlon & Julie Holland Mortimer, 2021. "Empirical properties of diversion ratios," RAND Journal of Economics, RAND Corporation, vol. 52(4), pages 693-726, December.
    10. Leif Brändle & Helen Signer & Andreas Kuckertz, 2023. "Socioeconomic status and entrepreneurial networking responses to the COVID-19 crisis," Journal of Business Economics, Springer, vol. 93(1), pages 111-147, January.
    11. Christoph Grimpe & Katrin Hussinger & Wolfgang Sofka, 2023. "Reaching beyond the acquirer-Target Dyad in M&A – Linkages to External knowledge sources and target firm valuation," DEM Discussion Paper Series 23-01, Department of Economics at the University of Luxembourg.
    12. Kim, Jongwook & Mahoney, Joseph T., 2008. "A Strategic Theory of the Firm as a Nexus of Incomplete Contracts: A Property Rights Approach," Working Papers 08-0108, University of Illinois at Urbana-Champaign, College of Business.
    13. Colombo, Massimo G. & Garrone, Paola, 1998. "Common carriers' entry into multimedia services," Information Economics and Policy, Elsevier, vol. 10(1), pages 77-105, March.
    14. Claudio Vitari & Elisabetta Raguseo, 2016. "Big data value and financial performance: an empirical investigation [Digital data, dynamic capability and financial performance: an empirical investigation in the era of Big Data]," Post-Print halshs-01923271, HAL.
    15. David G. Sirmon & Michael A. Hitt, 2003. "Managing Resources: Linking Unique Resources, Management, and Wealth Creation in Family Firms," Entrepreneurship Theory and Practice, , vol. 27(4), pages 339-358, October.
    16. Luís Cabral, 2018. "We’re Number 1: Price Wars for Market Share Leadership," Management Science, INFORMS, vol. 64(5), pages 2013-2030, May.
    17. Sanchez, Ron, 2004. "Understanding competence-based management: Identifying and managing five modes of competence," Journal of Business Research, Elsevier, vol. 57(5), pages 518-532, May.
    18. Nikola Rosecká & Ondřej Machek, 2023. "How Relational Conflict Harms Family Firm Performance: The Mediating Role of Family Social Capital and the Moderating Role of Family Ownership," Journal of Family and Economic Issues, Springer, vol. 44(4), pages 854-869, December.
    19. Saurabh A. Lall & Li-Wei Chen & Dyana P. Mason, 2023. "Digital platforms and entrepreneurial support: a field experiment in online mentoring," Small Business Economics, Springer, vol. 61(2), pages 631-654, August.
    20. A. Heene & N. A. Dentchev, 2004. "A strategic perspective on stakeholder management," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/253, Ghent University, Faculty of Economics and Business Administration.

    More about this item

    Keywords

    Market intensity; 5 Forces Diagram; Industry; Competition;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04078366. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.