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De La Creativite Perçue Au Biais De Statu Quo Le Cas Des Jumeaux Numeriques Dans L'Habitat

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  • Maria Mercanti-Guérin

    (IAE Paris - Sorbonne Business School)

Abstract

Les jumeaux numériques sont une représentation digitale du monde physique. Parmi les multiples applications des jumeaux numériques, l'habitat est un des premiers secteurs concernés. L'objectif de cette recherche est de déterminer si les designs intérieurs conçus par les jumeaux numériques sont plus lisibles par l'intelligence artificielle que les designs conçus par l'homme (1) et si ces designs génèrent plus de préférence chez les consommateurs (2). Notre première expérimentation montre que l'IA génère moins d'erreurs d'annotation ou de classification lorsqu'elle analyse des designs conçus via des jumeaux numériques. Notre deuxième expérimentation montre que l'attitude des consommateurs est plus favorable concernant les designs conçus par les jumeaux numériques Une discussion sur l'IA comme possible frein à la créativité et renforcement du biais de statu quo est proposée.

Suggested Citation

  • Maria Mercanti-Guérin, 2022. "De La Creativite Perçue Au Biais De Statu Quo Le Cas Des Jumeaux Numeriques Dans L'Habitat," Post-Print hal-03610312, HAL.
    • Handle: RePEc:hal:journl:hal-03610312
    Note: View the original document on HAL open archive server: https://hal.science/hal-03610312
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    References listed on IDEAS

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    1. Michael W. Grieves, 2005. "Product lifecycle management: the new paradigm for enterprises," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 2(1/2), pages 71-84.
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