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Le développement d'un index d'exposition de soi dans les médias sociaux : phase exploratoire d'identification des indicateurs constitutifs

Author

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  • Oliviane Brodin

    (RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

  • Lise Magnier

Abstract

The aim of this article is to clarify the concept of self-exposure in social media. Based on a literature review enriched with a qualitative exploratory research, this study presents the first stage in the development of an index of self-exposure along with the identification of its formative indicators. Results show that self-exposure is composed of two constitutive sources, (i) empathic and relational extimacy and (ii) social comparative visibility. Their respective indicators are identified.

Suggested Citation

  • Oliviane Brodin & Lise Magnier, 2012. "Le développement d'un index d'exposition de soi dans les médias sociaux : phase exploratoire d'identification des indicateurs constitutifs," Post-Print hal-03350215, HAL.
    • Handle: RePEc:hal:journl:hal-03350215
    DOI: 10.3917/mav.058.0144
    Note: View the original document on HAL open archive server: https://univ-artois.hal.science/hal-03350215
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    References listed on IDEAS

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    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    3. Richins, Marsha L, 1994. "Valuing Things: The Public and Private Meanings of Possessions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 504-521, December.
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    Cited by:

    1. Jean-François Toti & Oliviane Brodin, 2020. "Les effets du détournement publicitaire à caractère militant sur la marque détournée," Post-Print hal-03349475, HAL.

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