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Territorial Branding : A Case Study Of « Produit En Bretagne » Using Cognitive Mapping
[Marquage Territorial : Une Analyse Par La Cartographie Cognitive Appliquee Au Cas De « Produit En Bretagne »]

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  • Sylvie Foutrel

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Philippe Robert Demontrond

Abstract

The aim of this paper is to provide a better understanding of how decision makers integrate the territorial dimension in management in their companies, taking the case of "Produit en Bretagne". Cognitive mapping is used to reveal the decision logic used by the actors to justify their choice of regional branding by analysing their representations.

Suggested Citation

  • Sylvie Foutrel & Philippe Robert Demontrond, 2015. "Territorial Branding : A Case Study Of « Produit En Bretagne » Using Cognitive Mapping [Marquage Territorial : Une Analyse Par La Cartographie Cognitive Appliquee Au Cas De « Produit En Bretagne »]," Post-Print hal-03222447, HAL.
    • Handle: RePEc:hal:journl:hal-03222447
    Note: View the original document on HAL open archive server: https://hal.science/hal-03222447
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    References listed on IDEAS

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    1. Colin Eden, 1992. "On The Nature Of Cognitive Maps," Journal of Management Studies, Wiley Blackwell, vol. 29(3), pages 261-265, May.
    2. Colin Eden & Fran Ackermann & Steve Cropper, 1992. "The Analysis Of Cause Maps," Journal of Management Studies, Wiley Blackwell, vol. 29(3), pages 309-324, May.
    3. Pierre Cossette, 2001. "A Systematic Method To Articulate Strategic Vision: An Illustration With A Small Business Owner-Manager," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 9(02), pages 173-199.
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