IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03222447.html
   My bibliography  Save this paper

Territorial Branding : A Case Study Of « Produit En Bretagne » Using Cognitive Mapping
[Marquage Territorial : Une Analyse Par La Cartographie Cognitive Appliquee Au Cas De « Produit En Bretagne »]

Author

Listed:
  • Sylvie Foutrel

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Philippe Robert Demontrond

Abstract

The aim of this paper is to provide a better understanding of how decision makers integrate the territorial dimension in management in their companies, taking the case of "Produit en Bretagne". Cognitive mapping is used to reveal the decision logic used by the actors to justify their choice of regional branding by analysing their representations.

Suggested Citation

  • Sylvie Foutrel & Philippe Robert Demontrond, 2015. "Territorial Branding : A Case Study Of « Produit En Bretagne » Using Cognitive Mapping [Marquage Territorial : Une Analyse Par La Cartographie Cognitive Appliquee Au Cas De « Produit En Bretagne »]," Post-Print hal-03222447, HAL.
    • Handle: RePEc:hal:journl:hal-03222447
    Note: View the original document on HAL open archive server: https://hal.science/hal-03222447
    as

    Download full text from publisher

    File URL: https://hal.science/hal-03222447/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Colin Eden, 1992. "On The Nature Of Cognitive Maps," Journal of Management Studies, Wiley Blackwell, vol. 29(3), pages 261-265, May.
    2. Colin Eden & Fran Ackermann & Steve Cropper, 1992. "The Analysis Of Cause Maps," Journal of Management Studies, Wiley Blackwell, vol. 29(3), pages 309-324, May.
    3. Pierre Cossette, 2001. "A Systematic Method To Articulate Strategic Vision: An Illustration With A Small Business Owner-Manager," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 9(02), pages 173-199.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kai Hockerts, 2015. "A Cognitive Perspective on the Business Case for Corporate Sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 24(2), pages 102-122, February.
    2. Rodrigues, Teresa C. & Montibeller, Gilberto & Oliveira, Mónica D. & Bana e Costa, Carlos A., 2017. "Modelling multicriteria value interactions with Reasoning Maps," European Journal of Operational Research, Elsevier, vol. 258(3), pages 1054-1071.
    3. Schaffernicht, Martin F.G. & Groesser, Stefan N., 2014. "The SEXTANT software: A tool for automating the comparative analysis of mental models of dynamic systems," European Journal of Operational Research, Elsevier, vol. 238(2), pages 566-578.
    4. Florence Rodhain, 2003. "Peut-on approcher les representations mentales grâce à la cartographie cognitive ?," Post-Print hal-01956971, HAL.
    5. G Montibeller & V Belton, 2006. "Causal maps and the evaluation of decision options—a review," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(7), pages 779-791, July.
    6. Ikhlas Hentati-Klila & Saida Dammak-Barkallah & Habib Affes, 2017. "Do auditors’ perceptions actually help fight against fraudulent practices? Evidence from Tunisia," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 21(3), pages 715-735, September.
    7. Nadkarni, Sucheta & Shenoy, Prakash P., 2001. "A Bayesian network approach to making inferences in causal maps," European Journal of Operational Research, Elsevier, vol. 128(3), pages 479-498, February.
    8. Marchant, Thierry, 1999. "Cognitive maps and fuzzy implications," European Journal of Operational Research, Elsevier, vol. 114(3), pages 626-637, May.
    9. Meri Duryan & Dragan Nikolik & Godefridus Merode & Leopold M. G. Curfs, 2015. "Reflecting on the efficacy of cognitive mapping for decision-making in intellectual disability care: a case study," International Journal of Health Planning and Management, Wiley Blackwell, vol. 30(2), pages 127-144, April.
    10. Karnani, Fritjof & Schulte, Reinhard, 2010. "Screening von Gründungspotenzialen - Kompetenz-Ausgründungen aus Hochschulen und Forschungseinrichtungen. Oder: Wie man Innovationspotenziale kartographiert," Lüneburger Beiträge zur Gründungsforschung 7, Leuphana University of Lüneburg, Department of Entrepreneurship & Start-up Management.
    11. Pierre Ghewy & Marc Jaillot & Anthony Tchékémian, 2016. "Complexité organisationnelle et désordre relationnel : quels impacts sur les performances des entreprises ?," Post-Print hal-01626575, HAL.
    12. Thierry Levy-Tadjine, 2012. "Entrepreneuriat et vision stratégique... : Descente au pays des " borgnes " et des " myopes " en compagnie de David Galula," Post-Print hal-00722660, HAL.
    13. Serge Lenga, 2013. "Un effet modérateur des processus cognitifs de l'entrepreneur sur les opportunités d'affaires situées dans l'espace géographique," Working Papers hal-00832027, HAL.
    14. Assawer Elaoud & Anis Jarboui, 2022. "The External Auditors' Policy After The COVID-19 Pandemic and The Accounting Outlook in Tunisia," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 21(1), pages 77-91, March.
    15. Durif, Fabien & Geay, Bénédicte & Graf, Raoul, 2013. "Do key account managers focus too much on commercial performance? A cognitive mapping application," Journal of Business Research, Elsevier, vol. 66(9), pages 1559-1567.
    16. Eden, Colin & Ackermann, Fran, 2018. "Theory into practice, practice to theory: Action research in method development," European Journal of Operational Research, Elsevier, vol. 271(3), pages 1145-1155.
    17. Carlo Giupponi & R. Camera & A. Fassio & A. Lasut & J. Mysiak & A. Sgobbi, 2006. "Network Analysis, Creative System Modelling and Decision Support: The NetSyMoD Approach," Working Papers 2006.46, Fondazione Eni Enrico Mattei.
    18. Sondoss ElSawah & Alan Mclucas & Jason Mazanov, 2013. "Using a Cognitive Mapping Approach to Frame the Perceptions of Water Users About Managing Water Resources: A Case Study in the Australian Capital Territory," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 27(9), pages 3441-3456, July.
    19. Ferretti, V., 2021. "Framing territorial regeneration decisions: Purpose, perspective and scope," Land Use Policy, Elsevier, vol. 102(C).
    20. van Rekom, Johan & Wierenga, Berend, 2007. "On the hierarchical nature of means-end relationships in laddering data," Journal of Business Research, Elsevier, vol. 60(4), pages 401-410, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03222447. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.