IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03216572.html
   My bibliography  Save this paper

Multichannel distribution strategy of Airbnb hosts

Author

Listed:
  • Sauveur Giannoni

    (LISA - Lieux, Identités, eSpaces, Activités - UPP - Université Pascal Paoli - CNRS - Centre National de la Recherche Scientifique)

  • Daniel Brunstein

    (LISA - Lieux, Identités, eSpaces, Activités - UPP - Université Pascal Paoli - CNRS - Centre National de la Recherche Scientifique)

  • Florian Guéniot

    (LISA - Lieux, Identités, eSpaces, Activités - UPP - Université Pascal Paoli - CNRS - Centre National de la Recherche Scientifique)

  • Johan Jouve

    (LISA - Lieux, Identités, eSpaces, Activités - UPP - Université Pascal Paoli - CNRS - Centre National de la Recherche Scientifique)

Abstract

The literature on the peer-to-peer hospitality market largely assumes that Airbnb hosts are loyal to the platform. However, similar to hoteliers, Airbnb hosts have access to various platforms to diversify their distribution channels. In cases where hosts significantly diversify their distribution channels, they should be considered rather as professional competitors mimicking hoteliers. Proposing an original image-recognition approach to obtain a proxy of the number of platforms used by Airbnb hosts, this paper assesses the probability that a home-sharer practices multichannel distribution. Drawing on a sample of more than 3900 hosts from the region of Corsica in France, we show that a multichannel distribution strategy is commonly adopted. Furthermore, a significant fraction of small hosts uses three or more channels.

Suggested Citation

  • Sauveur Giannoni & Daniel Brunstein & Florian Guéniot & Johan Jouve, 2021. "Multichannel distribution strategy of Airbnb hosts," Post-Print hal-03216572, HAL.
    • Handle: RePEc:hal:journl:hal-03216572
    DOI: 10.1016/j.annale.2021.100017
    Note: View the original document on HAL open archive server: https://hal.science/hal-03216572
    as

    Download full text from publisher

    File URL: https://hal.science/hal-03216572/document
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.annale.2021.100017?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Cameron,A. Colin & Trivedi,Pravin K., 2013. "Regression Analysis of Count Data," Cambridge Books, Cambridge University Press, number 9781107667273, January.
    2. Mark Armstrong, 2006. "Competition in two‐sided markets," RAND Journal of Economics, RAND Corporation, vol. 37(3), pages 668-691, September.
    3. Nicole Gurran & Peter Phibbs, 2017. "When Tourists Move In: How Should Urban Planners Respond to Airbnb?," Journal of the American Planning Association, Taylor & Francis Journals, vol. 83(1), pages 80-92, January.
    4. Terza, Joseph V. & Basu, Anirban & Rathouz, Paul J., 2008. "Two-stage residual inclusion estimation: Addressing endogeneity in health econometric modeling," Journal of Health Economics, Elsevier, vol. 27(3), pages 531-543, May.
    5. Jeroen Oskam & Jean-Pierre Rest & Benjamin Telkamp, 2018. "What’s mine is yours—but at what price? Dynamic pricing behavior as an indicator of Airbnb host professionalization," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(5), pages 311-328, October.
    6. Geraci Andrea & Fabbri Daniele & Monfardini Chiara, 2018. "Testing Exogeneity of Multinomial Regressors in Count Data Models: Does Two-stage Residual Inclusion Work?," Journal of Econometric Methods, De Gruyter, vol. 7(1), pages 1-19, January.
    7. Jean-Charles Rochet & Jean Tirole, 2003. "Platform Competition in Two-Sided Markets," Journal of the European Economic Association, MIT Press, vol. 1(4), pages 990-1029, June.
    8. Greene,William H. & Hensher,David A., 2010. "Modeling Ordered Choices," Cambridge Books, Cambridge University Press, number 9780521194204, January.
    9. Karlsson, Logi & Dolnicar, Sara, 2016. "Someone’s been sleeping in my bed," Annals of Tourism Research, Elsevier, vol. 58(C), pages 159-162.
    10. Mark Armstrong Author-Email: mark.armstrong@ucl.ac.uk Author-Workplace-Name: University College of London, 2006. "Competition in Two-Sided Markets," RAND Journal of Economics, The RAND Corporation, vol. 37(3), pages 668-691, Autumn.
    11. Wooldridge, Jeffrey M., 2014. "Quasi-maximum likelihood estimation and testing for nonlinear models with endogenous explanatory variables," Journal of Econometrics, Elsevier, vol. 182(1), pages 226-234.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sauveur Giannoni & Sandrine Noblet & Paul-Antoine Bisgambiglia, 2023. "Surtourisme, sur-fréquentation et hyper-concentration des touristes : enseignements et perspectives pour la Corse," Post-Print hal-04653569, HAL.
    2. Abrate, Graziano & Sainaghi, Ruggero & Mauri, Aurelio G., 2022. "Dynamic pricing in Airbnb: Individual versus professional hosts," Journal of Business Research, Elsevier, vol. 141(C), pages 191-199.
    3. Daniel Brunstein & Georges Casamatta & Sauveur Giannoni, 2023. "Hétérogénéité de l'impact du développement d'Airbnb sur le marché immobilier en Corse," Post-Print hal-04122192, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ru Jia & Shanshan Wang, 2021. "Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome," Sustainability, MDPI, vol. 13(21), pages 1-16, November.
    2. Claude Crampes & Carole Haritchabalet & Bruno Jullien, 2009. "Advertising, Competition And Entry In Media Industries," Journal of Industrial Economics, Wiley Blackwell, vol. 57(1), pages 7-31, March.
    3. Julia Rothbauer & Gernot Sieg, 2013. "Public Service Broadcasting of Sport, Shows, and News to Mitigate Rational Ignorance," Journal of Media Economics, Taylor & Francis Journals, vol. 26(1), pages 21-40, March.
    4. Alexander Matros, 2006. "Optimal Mechanisms for an Auction Mediator," Working Paper 202, Department of Economics, University of Pittsburgh, revised Jan 2006.
    5. Marc Ivaldi & Catherine Muller-Vibes, 2018. "The differentiated effect of advertising on readership: evidence from a two-sided market approach," Marketing Letters, Springer, vol. 29(3), pages 363-376, September.
    6. De Fraja, Gianni & Sákovics, József, 2012. "Exclusive nightclubs and lonely hearts columns: Non-monotone participation in optional intermediation," Journal of Economic Behavior & Organization, Elsevier, vol. 84(2), pages 618-632.
    7. Doh-Shin Jeon & Nikrooz Nasr, 2016. "News Aggregators and Competition among Newspapers on the Internet," American Economic Journal: Microeconomics, American Economic Association, vol. 8(4), pages 91-114, November.
    8. David Bardey & Luigi Siciliani, 2021. "Nursing‐homes' competition and distributional implications when the market is two‐sided," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 30(2), pages 472-500, May.
    9. Prado, Tiago S., 2021. "Assessing the Market Power of Digital Platforms," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238048, International Telecommunications Society (ITS).
    10. Jonathan Levin, 2011. "The Economics of Internet Markets," Discussion Papers 10-018, Stanford Institute for Economic Policy Research.
    11. Nathan Delacrétaz & Bruno Lanz & Jeremy van Dijk, 2020. "The chicken or the egg: Technology adoption and network infrastructure in the market for electric vehicles," IRENE Working Papers 20-08, IRENE Institute of Economic Research.
    12. Mak, Vincent & Zwick, Rami, 2010. "Investment decisions and coordination problems in a market with network externalities: An experimental study," Journal of Economic Behavior & Organization, Elsevier, vol. 76(3), pages 759-773, December.
    13. Heidrun Hoppe & Benny Moldovanu & Emre Ozdenoren, 2011. "Coarse matching with incomplete information," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 47(1), pages 75-104, May.
    14. Etro, Federico, 2023. "Platform competition with free entry of sellers," International Journal of Industrial Organization, Elsevier, vol. 89(C).
    15. Damien Besancenot & Kim Huynh & Francisco Serranito, 2015. "Co-Authorship And Individual Research Productivity In Economics: Assessing The Assortative Matching Hypothesis," Working Papers halshs-01252373, HAL.
    16. Damien Besancenot & Kim Van Huynh & Francisco Serranito, 2015. " Thou shalt not work alone ," Working Papers hal-01175758, HAL.
    17. Andreas J. Steur & Mischa Seiter, 2021. "Properties of feedback mechanisms on digital platforms: an exploratory study," Journal of Business Economics, Springer, vol. 91(4), pages 479-526, May.
    18. Bender, Christian M. & Hillebrand, Annette, 2018. "Auswirkungen der Digitalisierung auf die Zustelllogistik," WIK Discussion Papers 433, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH.
    19. Charles Angelucci & Julia Cagé & Michael Sinkinson, 2024. "Media Competition and News Diets," American Economic Journal: Microeconomics, American Economic Association, vol. 16(2), pages 62-102, May.
    20. Charles Angelucci & Julia Cagé, 2019. "Newspapers in Times of Low Advertising Revenues," American Economic Journal: Microeconomics, American Economic Association, vol. 11(3), pages 319-364, August.

    More about this item

    Keywords

    Multichannel; Home-sharing; Airbnb; Zero-inflated models; Endogeneity;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03216572. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.