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Marketing et développement durable : quels enjeux pour les marques et les consommateurs ? [Editorial]

Author

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  • Sihem Dekhili

    (UNISTRA FSEG - Université de Strasbourg - Faculté des sciences économiques et de gestion - UNISTRA - Université de Strasbourg)

  • Laure Lavorata

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

Abstract

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Suggested Citation

  • Sihem Dekhili & Laure Lavorata, 2020. "Marketing et développement durable : quels enjeux pour les marques et les consommateurs ? [Editorial]," Post-Print hal-03100800, HAL.
    • Handle: RePEc:hal:journl:hal-03100800
    DOI: 10.3917/ror.152.0003
    Note: View the original document on HAL open archive server: https://hal.science/hal-03100800
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    References listed on IDEAS

    as
    1. Sihem Dekhili & Mantiaba Coulibaly & Ivan Dufeu, 2017. "Les consommateurs perçoivent-ils le prix des produits du commerce équitable comme étant juste ?," Post-Print hal-02794183, HAL.
    2. Anderson, Laurel & Ostrom, Amy L. & Corus, Canan & Fisk, Raymond P. & Gallan, Andrew S. & Giraldo, Mario & Mende, Martin & Mulder, Mark & Rayburn, Steven W. & Rosenbaum, Mark S. & Shirahada, Kunio & W, 2013. "Transformative service research: An agenda for the future," Journal of Business Research, Elsevier, vol. 66(8), pages 1203-1210.
    3. Sihem Dekhili & Mohamed Achabou, 2015. "The Influence of the Country-of-Origin Ecological Image on Ecolabelled Product Evaluation: An Experimental Approach to the Case of the European Ecolabel," Journal of Business Ethics, Springer, vol. 131(1), pages 89-106, September.
    4. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    5. Sihem Dekhili & Mantiaba Coulibaly & Ivan Dufeu, 2017. "Les consommateurs perçoivent-ils le prix des produits du commerce équitable comme étant juste ?," Post-Print hal-02060553, HAL.
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    2. Vivien Blanchet & Celine Berrier-Lucas, 2021. "Une Alternative À L'Hégémonie Anglophone : Enjeux Et Propositions," Post-Print hal-04135151, HAL.
    3. Laetitia Condamin & Valérie-Inès de La Ville, 2023. "Make ethical marketing happen: a performative approach to managers’ identity work in the food industry [Faire advenir un marketing éthique : analyse de la performativité du travail identitaire des ," Post-Print halshs-04003393, HAL.

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