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Les modèles de livraison lors d’un achat en ligne dans le luxe

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  • Nathalie Veg-Sala

    (IAE Paris - Sorbonne Business School, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre)

Abstract

La livraison constituant l'un des freins majeurs pour les consommateurs de produits de luxe lors d'un achat en ligne, l'objectif de cet article est d'étudier comment celle-ci pourrait être définie et mise en oeuvre afin de correspondre aux valeurs de ce secteur et de satisfaire ses consommateurs. En s'appuyant sur les logiques de consommation du luxe et les composantes fonctionnelle et expérientielle de la logistique, mais aussi sur une double méthodologie socio-sémiotique, cette recherche met en évidence quatre modèles de livraison souhaités par les consommateurs (discrète, théâtralisée, secrète et normée). Des contributions théoriques et managériales en sont déduites.

Suggested Citation

  • Nathalie Veg-Sala, 2019. "Les modèles de livraison lors d’un achat en ligne dans le luxe," Post-Print hal-02550422, HAL.
    • Handle: RePEc:hal:journl:hal-02550422
    DOI: 10.3166/rfg.2019.00371
    Note: View the original document on HAL open archive server: https://hal.science/hal-02550422
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    References listed on IDEAS

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    Cited by:

    1. Nathalie Veg-Sala, 2022. "L’ambivalence des adolescents à l’égard de la consommation de produits de luxe," Post-Print hal-04154739, HAL.
    2. Nathalie Veg-Sala & Angy Geerts, 2021. "L'expérience d'achat dans les boutiques de luxe : Etude des dimensions selon les motivations d'achat des consommateurs de luxe," Post-Print hal-04154737, HAL.

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