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Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

Author

Listed:
  • Virginie de Barnier

    (AMU - Aix Marseille Université)

  • Sandrine Falcy

    (UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Pierre Valette-Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Virginie de Barnier & Sandrine Falcy & Pierre Valette-Florence, 2012. "Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands," Post-Print halshs-00786023, HAL.
    • Handle: RePEc:hal:journl:halshs-00786023
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00786023
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    File URL: https://shs.hal.science/halshs-00786023/document
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    References listed on IDEAS

    as
    1. Nueno, Jose Luis & Quelch, John A., 1998. "The mass marketing of luxury," Business Horizons, Elsevier, vol. 41(6), pages 61-68.
    2. Kemp, Simon, 1998. "Perceiving luxury and necessity," Journal of Economic Psychology, Elsevier, vol. 19(5), pages 591-606, October.
    3. DUBOIS, Bernard & LAURENT, Gilles & CZELLAR, Sandor, 2001. "Consumer rapport to luxury : Analyzing complex and ambivalent attitudes," HEC Research Papers Series 736, HEC Paris.
    4. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
    5. Tynan, Caroline & McKechnie, Sally & Chhuon, Celine, 2010. "Co-creating value for luxury brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1156-1163, November.
    6. Gilles Laurent & Bernard Dubois, 1996. "The Functions of Luxury: A Situational Approach to Excursionism," Post-Print hal-00458452, HAL.
    Full references (including those not matched with items on IDEAS)

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