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To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products

Author

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  • Sonia Capelli

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Fanny Thomas

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage, Polytech' Angers, Université d'Angers)

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Suggested Citation

  • Sonia Capelli & Fanny Thomas, 2020. "To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products," Post-Print hal-02528287, HAL.
    • Handle: RePEc:hal:journl:hal-02528287
    DOI: 10.1016/j.jretconser.2020.102061
    Note: View the original document on HAL open archive server: https://univ-angers.hal.science/hal-02528287
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    References listed on IDEAS

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    1. Mai, Robert & Symmank, Claudia & Seeberg-Elverfeldt, Berenike, 2016. "Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?," Journal of Retailing, Elsevier, vol. 92(4), pages 426-444.
    2. Aner Sela & Baba Shiv, 2009. "Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(3), pages 418-433.
    3. Fanny Thomas & Sonia Capelli, 2018. "The effect of the number of ingredient images on package evaluation and product choice," Post-Print hal-01832083, HAL.
    4. Mead, James A. & Richerson, Rob, 2018. "Package color saturation and food healthfulness perceptions," Journal of Business Research, Elsevier, vol. 82(C), pages 10-18.
    5. Caroline Lancelot Miltgen & Gaelle Pantin-Sohier & Bianca Grohmann, 2016. "Communicating Sensory Attributes and Innovation Through Food Product Labeling," Post-Print hal-01247599, HAL.
    6. Bialkova, Svetlana & Grunert, Klaus G. & van Trijp, Hans, 2013. "Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels," Food Policy, Elsevier, vol. 41(C), pages 65-74.
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    10. Ryan Rahinel & Noelle M. Nelson, 2016. "When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 478-496.
    11. Claire-Lise Ackermann & Thorsten Teichert & Yann Truong, 2018. "‘So, what is it? And do i like it?’ New product categorisation and the formation of consumer implicit attitude," Post-Print hal-01991053, HAL.
    12. Shiv, Baba & Fedorikhin, Alexander, 1999. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 278-292, December.
    13. Boyoun (Grace) Chae & JoAndrea Hoegg, 2013. "The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(2), pages 223-238.
    14. Schoormans, Jan P. L. & Robben, Henry S. J., 1997. "The effect of new package design on product attention, categorization and evaluation," Journal of Economic Psychology, Elsevier, vol. 18(2-3), pages 271-287, April.
    15. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
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    Cited by:

    1. Paydas Turan, Ceyda, 2021. "What's inside matters: The impact of ingredient branding on consumers' purchasing behaviours in services," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

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