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Nonlinearities Between Attitude and Subjective Norms in Information Technology Acceptance : A Negative Synergy?

Author

Listed:
  • Ryad Titah

    (EM - EMLyon Business School)

  • Henri Barki

    (HEC Montréal - HEC Montréal)

Abstract

Empirical results both from information technology acceptance research as well as from other fields suggest that attitude and subjective norms may have a nonlinear relationship. Based on the economic theory of complementarities, the present paper hypothesizes a substitution relationship or negative synergy between attitude and subjective norms in organizational IT use contexts. Employing two methods for modeling and measuring nonlinear efforts of latent construct, as well as two approaches for visualizing and interpreting interaction and quadratic terms, structural equation modeling analysis of data collected from 258 users of a variety of IT applications in 14 organizations provides support for the hypothesis that attitude and subjective norms were substitutes in predicting intention to use. Keywords: IT acceptance, theory of complementarities, latent variable interactions, nonlinear modeling, structural equation modeling, quadratic latent variables, response surface methodology

Suggested Citation

  • Ryad Titah & Henri Barki, 2009. "Nonlinearities Between Attitude and Subjective Norms in Information Technology Acceptance : A Negative Synergy?," Post-Print hal-02311839, HAL.
    • Handle: RePEc:hal:journl:hal-02311839
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    Citations

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    Cited by:

    1. Lee, Kyootai & Yan, Aihua & Joshi, Kailash, 2011. "Understanding the dynamics of users’ belief in software application adoption," International Journal of Information Management, Elsevier, vol. 31(2), pages 160-170.
    2. Reza Ghaffari & Benoit Aubert, 2016. "The Role of Information Technology in Enabling Open Innovation: Complementarity or Substitutability?," CIRANO Working Papers 2016s-18, CIRANO.
    3. Gong, Yeming & Liu, Jiawen & Zhu, Joe, 2019. "When to increase firms’ sustainable operations for efficiency? A data envelopment analysis in the retailing industry," European Journal of Operational Research, Elsevier, vol. 277(3), pages 1010-1026.
    4. Hongyi Mao & Zongjun Wang & Lin Yi, 2021. "Does Entrepreneurial Orientation Lead to Successful Sustainable Innovation? The Evidence from Chinese Environmentally Friendly Companies," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
    5. Tuba Bakici & Esteve Almirall & Jonathan Wareham, 2011. "Motives for Participation in On-Line Open Innovation Platforms," DRUID Working Papers 11-14, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    6. Hock-Doepgen, Marianne & Clauss, Thomas & Kraus, Sascha & Cheng, Cheng-Feng, 2021. "Knowledge management capabilities and organizational risk-taking for business model innovation in SMEs," Journal of Business Research, Elsevier, vol. 130(C), pages 683-697.
    7. Kim, Youngseek & Adler, Melissa, 2015. "Social scientists’ data sharing behaviors: Investigating the roles of individual motivations, institutional pressures, and data repositories," International Journal of Information Management, Elsevier, vol. 35(4), pages 408-418.
    8. Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.
    9. Mamonov, Stanislav & Benbunan-Fich, Raquel, 2017. "Exploring factors affecting social e-commerce service adoption: The case of Facebook Gifts," International Journal of Information Management, Elsevier, vol. 37(6), pages 590-600.
    10. Heri Sudarsono & Jannahar Saddam Ash Shidiqie & Yunice Karina Tumewang, 2021. "The Impact Of Religiosity And Knowledge On The Intention Of Young Muslim Generation Toward Halal Tourism In Indonesia," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 27(2), pages 255-272, July.
    11. Felix Costan & Gamaliel Gonzales & Roselyn Gonzales & Lislee Valle & Jacquiline Dela Cruz & Gerly Alcantara & Ryan Mahilum & Maria Diana Lauro & Nadine May Atibing & Angelo Burdeos & Kafferine Yamagis, 2022. "Teachers’ Turnover Intentions in View of Implementing a Flexible Learning System: An Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 14(20), pages 1-28, October.
    12. Lily Chen & Karen Wu, 2014. "Antecedents of intention to use CUSS system: moderating effects of self-efficacy," Service Business, Springer;Pan-Pacific Business Association, vol. 8(4), pages 615-634, December.
    13. Shen, Xiao-Liang & Li, Yang-Jun & Sun, Yongqiang & Zhou, Yujie, 2018. "Person-environment fit, commitment, and customer contribution in online brand community: A nonlinear model," Journal of Business Research, Elsevier, vol. 85(C), pages 117-126.
    14. H Dhami & M Grabowski, 2011. "Technology impacts on safety and decision making over time in marine transportation," Journal of Risk and Reliability, , vol. 225(3), pages 269-292, September.
    15. Alalwan, Ali Abdallah & Dwivedi, Yogesh K. & Rana, Nripendra P. & Algharabat, Raed, 2018. "Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 125-138.
    16. Guo, Feng & Bo, Qingwen & Tong, Xun & Zhang, Xiaofei, 2020. "A paradoxical view of speed and quality on operational outcome: An empirical investigation of innovation in high-tech small and medium-sized enterprises," International Journal of Production Economics, Elsevier, vol. 229(C).

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