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Gesture Analysis and Organizational Research

Author

Listed:
  • Jean S. Clarke

    (EM - EMLyon Business School)

  • Nicholas Llewellyn

    (WBS - Warwick Business School - University of Warwick [Coventry])

  • Joep Cornelissen

    (Rotterdam School of Management - RSM Erasmus University)

  • Rowena Viney

    (UCL - University College of London [London])

Abstract

Gestures are an underresearched but potentially significant aspect of organizational conduct that is relevant to researchers across a range of theoretical and empirical domains. In engaging the cross-disciplinary field of gesture studies, we develop and apply a protocol for analyzing gestures produced in naturalistic settings during ongoing streams of talk and embodied activity. Analyzing video recordings of entrepreneurial investor pitches, we work through this protocol and demonstrate its usefulness. While doing so, we also explore methodological tensions in gesture studies and draw out methodological arguments as they relate to the analysis of these fleeting and often intricate bodily movements. The article contributes a generally applicable protocol for the analysis of gestures in naturalistic settings, and it assesses the methodological implications of this protocol both for research on entrepreneurship and new venture creation and management and organization research more generally.

Suggested Citation

  • Jean S. Clarke & Nicholas Llewellyn & Joep Cornelissen & Rowena Viney, 2021. "Gesture Analysis and Organizational Research," Post-Print hal-02299462, HAL.
    • Handle: RePEc:hal:journl:hal-02299462
    DOI: 10.1177/1094428119877450
    Note: View the original document on HAL open archive server: https://hal.science/hal-02299462
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    References listed on IDEAS

    as
    1. Jeffrey M. Pollack & Matthew W. Rutherford & Brian G. Nagy, 2012. "Preparedness and Cognitive Legitimacy as Antecedents of New Venture Funding in Televised Business Pitches," Entrepreneurship Theory and Practice, , vol. 36(5), pages 915-939, September.
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    11. Jean S. Clarke & Joep P. Cornelissen & Mark Healey, 2019. "Actions Speak Louder than Words : How Figurative Language and Gesturing in Entrepreneurial Pitches Influences Investment Judgments," Post-Print hal-02276704, HAL.
    12. Joep P. Cornelissen & Jean S. Clarke, 2010. "Imagining and rationalizing opportunities : Inductive reasoning and the creation and justification of new ventures," Post-Print hal-02312342, HAL.
    13. van Werven, Ruben & Bouwmeester, Onno & Cornelissen, Joep P., 2015. "The power of arguments: How entrepreneurs convince stakeholders of the legitimate distinctiveness of their ventures," Journal of Business Venturing, Elsevier, vol. 30(4), pages 616-631.
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