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Marketing Management (16e édition)

Author

Listed:
  • Philip Kotler

    (Northwestern University [Evanston])

  • Kevin Keller

    (Tuck School of Business - Dartmouth College [Hanover])

  • Delphine Manceau

    (NEOMA - Neoma Business School)

  • Aurélie Hemonnet-Goujot

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

Abstract

No abstract is available for this item.

Suggested Citation

  • Philip Kotler & Kevin Keller & Delphine Manceau & Aurélie Hemonnet-Goujot, 2019. "Marketing Management (16e édition)," Post-Print hal-02176421, HAL.
    • Handle: RePEc:hal:journl:hal-02176421
    as

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    Citations

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    Cited by:

    1. Odai Falah Mohammad AL-Ghaswyneh, 2020. "Marketing universities’ services role in providing financial resources," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 25(3), pages 65-75, December.
    2. Timotius, 2020. "Gen Z Switching Behaviour in Indonesia Smartphone Industry," GATR Journals jmmr262, Global Academy of Training and Research (GATR) Enterprise.
    3. Thomas O. Uitz & Eva Jancikova, 2021. "Service Failures and How the Perception of Justice Affects the Level of Satisfaction," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 105-117.
    4. Olabi, A.G. & Wilberforce, Tabbi & Sayed, Enas Taha & Abo-Khalil, Ahmed G. & Maghrabie, Hussein M. & Elsaid, Khaled & Abdelkareem, Mohammad Ali, 2022. "Battery energy storage systems and SWOT (strengths, weakness, opportunities, and threats) analysis of batteries in power transmission," Energy, Elsevier, vol. 254(PA).
    5. Rocío G. Martínez & Ramon A. Carrasco & Cristina Sanchez-Figueroa & Diana Gavilan, 2021. "An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business," Mathematics, MDPI, vol. 9(16), pages 1-31, August.

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