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Marketing universities’ services role in providing financial resources

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  • Odai Falah Mohammad AL-Ghaswyneh

    (Northern Border University)

Abstract

Universities’ Resources of financial support are the most important challanges that enhance its reputation in marketing the academic services in the frame of investment in education and real estate assets and reduce expenses in profitable projects' implementation. This study sheds light on marketing universities’ services its role in providing financial resources in the Northern Border University. Method was analytical descriptive approach, on a randomly selected sample of (632) respondents from the academic and administrative staff. Findings revealed that only training and educational courses contribute significantly to the financial resources of the university. Meanwhile, consultation services, scientific research, conferences, and seminars have no impact on the university’s financial resources. Study suggested several recommendations to further studies shall give more attentions to these services based on developing university plans and policy.

Suggested Citation

  • Odai Falah Mohammad AL-Ghaswyneh, 2020. "Marketing universities’ services role in providing financial resources," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 25(3), pages 65-75, December.
    • Handle: RePEc:pal:jofsma:v:25:y:2020:i:3:d:10.1057_s41264-020-00075-9
    DOI: 10.1057/s41264-020-00075-9
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    References listed on IDEAS

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    1. Samson John Mgaiwa, 2018. "The Paradox of Financing Public Higher Education in Tanzania and the Fate of Quality Education: The Experience of Selected Universities," SAGE Open, , vol. 8(2), pages 21582440187, April.
    2. Philip Kotler & Kevin Keller & Delphine Manceau & Aurélie Hemonnet-Goujot, 2019. "Marketing Management (16e édition)," Post-Print hal-02176421, HAL.
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