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Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets

Author

Listed:
  • Camille Lacan

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Pierre Desmet

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, ESSEC Business School)

Abstract

Crowdfunding offers a popular means to raise donations online from many contributors. Open calls for contributions involve another actor too, namely, the Internet platform that maintains the two-sided market. This article examines the effect of this intermediary on contributors' willingness to participate in crowdfunding projects.Design/methodology/approach: An online survey measures the relative effect of contributors' attitudes toward the crowdfunding platform on two key behaviours: willingness to share word of mouth and willingness to participate in a project.

Suggested Citation

  • Camille Lacan & Pierre Desmet, 2017. "Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets," Post-Print hal-02132606, HAL.
    • Handle: RePEc:hal:journl:hal-02132606
    DOI: 10.1108/JCM-03-2017-2126
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    Cited by:

    1. Halberstadt, Jantje & Kollhoff, Sophia & Kraus, Sascha & Dhir, Amandeep, 2022. "Early bird or early worm? First-mover (dis)advantages and the success of web-based social enterprises," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    2. Ali Saleh Alshebami, 2022. "Crowdfunding Platforms as a Substitute Financing Source for Young Saudi Entrepreneurs: Empirical Evidence," SAGE Open, , vol. 12(3), pages 21582440221, September.
    3. Xin Tang & Haibing Lu & Wei Huang & Shulin Liu, 2023. "Investment decisions and pricing strategies of crowdfunding players: In a two-sided crowdfunding market," Electronic Commerce Research, Springer, vol. 23(2), pages 1209-1240, June.
    4. Soukaina Laaouina & Sara El Aoufi & Mimoun Benali, 2024. "How Does Age Moderate the Determinants of Crowdfunding Adoption by SMEs’s: Evidences from Morocco?," JRFM, MDPI, vol. 17(1), pages 1-16, January.
    5. Hasnan Baber & Riri Kusumarani & Hongwei (Chris) Yang, 2022. "U.S. Election 2020: Intentions to Participate in Political Crowdfunding during COVID-19 Pandemic," Administrative Sciences, MDPI, vol. 12(3), pages 1-22, July.
    6. Myung Ja Kim & C. Michael Hall, 2019. "Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 11(24), pages 1-23, December.

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