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What remains to be discovered? Manifesto for researching the interactive business world

Author

Listed:
  • Alexandra Waluszewski

    (Uppsala University)

  • Ivan Snehota

    (USI - Università della Svizzera italiana = University of Italian Switzerland)

  • Antonella La Rocca

    (ESC [Rennes] - ESC Rennes School of Business)

Abstract

The purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those who are unaware or unfamiliar with this research community – and above all, to point at some directions of development.

Suggested Citation

  • Alexandra Waluszewski & Ivan Snehota & Antonella La Rocca, 2019. "What remains to be discovered? Manifesto for researching the interactive business world," Post-Print hal-02129174, HAL.
    • Handle: RePEc:hal:journl:hal-02129174
    DOI: 10.1108/JBIM-11-2018-0325
    as

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    Citations

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    Cited by:

    1. Simone Guercini & Antonella La Rocca & Andrea Perna, 2024. "The IMP research on business networks: a systematic literature review and research agenda," Italian Journal of Marketing, Springer, vol. 2024(2), pages 149-175, June.
    2. Enrico Baraldi & Antonella La Rocca & Andrea Perna & Ivan Snehota, 2020. "Connecting IMP and entrepreneurship research: Directions for future research," Post-Print hal-03181351, HAL.

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