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When collective action drives corporate social responsibility implementation in small and medium-sized enterprises: the case of a network of French winemaking cooperatives

Author

Listed:
  • Maryline Meyer

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Sébastien Narjoud

    (IDEA consulting)

  • Julien Granata

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

Increasing attention has been given to the engagement of small and medium-sized enterprises (SMEs) in corporate social responsibility (CSR), yet little is known about collective SME actions to implement CSR. We conducted 29 semi-structured interviews to investigate a network of 18 French winemaking cooperatives. These SMEs are particularly interesting because they have traditionally operated on values similar to CSR principles. The case study explores how collective action was able to drive CSR implementation in the cooperatives over time. Our results highlight the mechanisms of collective action related to social capital and their impacts on cooperative relationships with key stakeholders. We also provide managerial recommendations for this type of CSR network.

Suggested Citation

  • Maryline Meyer & Sébastien Narjoud & Julien Granata, 2017. "When collective action drives corporate social responsibility implementation in small and medium-sized enterprises: the case of a network of French winemaking cooperatives," Post-Print hal-02066893, HAL.
    • Handle: RePEc:hal:journl:hal-02066893
    DOI: 10.1504/IJESB.2017.086002
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    Citations

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    Cited by:

    1. Jannika Kutzschbach & Parvina Tanikulova & Rainer Lueg, 2021. "The Role of Top Managers in Implementing Corporate Sustainability—A Systematic Literature Review on Small and Medium-Sized Enterprises," Administrative Sciences, MDPI, vol. 11(2), pages 1-19, April.
    2. María del Mar Ramos-González & Mercedes Rubio-Andrés & Miguel Ángel Sastre-Castillo, 2022. "Effects of socially responsible human resource management (SR-HRM) on innovation and reputation in entrepreneurial SMEs," International Entrepreneurship and Management Journal, Springer, vol. 18(3), pages 1205-1233, September.
    3. Claudia Patricia Maldonado-Erazo & José Álvarez-García & María de la Cruz del Río-Rama & Ronny Correa-Quezada, 2020. "Corporate Social Responsibility and Performance in SMEs: Scientific Coverage," Sustainability, MDPI, vol. 12(6), pages 1-26, March.

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