Le script de service: fondements du concept et applications au marketing des services
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DOI: 10.1177/076737010602100306
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Cited by:
- Aurélien Rouquet & Fanny Reniou & Kiane Goudarzi, 2013. "Le client acteur de l’organisation : enjeux et perspectives pour les sciences de gestion," Post-Print hal-01123721, HAL.
- Pénélope Codello-Guijarro & Muriel Jougleux & Carole Camisullis & Mathias Szpirglas, 2012. "Co-production models and organizational control of deviant customer behavior : the example of peer-to-peer car-sharing," Post-Print hal-01122938, HAL.
- Lionel Nicod & Sylvie Llosa, 2018. "How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction," Post-Print hal-03513344, HAL.
- Anne-Marie Lebrun & Che-Jen Su & Patrick Bouchet, 2021. "A More Sustainable Management of Domestic Tourists in Protected Natural Parks: A New Trend in Sport Tourism after the Covid-19 Pandemic?," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
- François Meyssonnier, 2012. "Le contrôle de gestion des services : réflexion sur les fondements et l'instrumentation," Working Papers hal-00694326, HAL.
- Lionel Nicod & Élodie Mallor & Sylvie Llosa, 2023. "L’influence de l’aide à participer en magasin sur la satisfaction client : une approche par le modèle tétraclasse," Post-Print hal-04311121, HAL.
- François Meyssonnier, 2011. "Le contrôle de gestion des services : Réflexion sur l'instrumentation et les concepts," Post-Print hal-00650555, HAL.
- Pascal Goureaux & François Meyssonnier, 2009. "Business Models et contrôle opérationnel dans les services : Le cas de la gestion conjointe des coûts, de la qualité et des délais dans la restauration commerciale," Working Papers hal-00419282, HAL.
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Keywords
Script cognitif; services; mesure; schéma cognitif; mémoire;All these keywords.
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