IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02016830.html
   My bibliography  Save this paper

La tendance à innover des consommateurs: analyse conceptuelle et proposition d'une échelle de mesure

Author

Listed:
  • Pierre Le Louarn

    (UM - Le Mans Université, DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Cet article présente le processus de création et de validation d'une échelle de mesure de la tendance à innover des consommateurs (l'ETIG), composée de trois dimensions: l'attrait pour la nouveauté, l'autonomie dans la décision d'innover et l'aptitude à prendre des risques en essayant la nouveauté. L'hypothèse sous-jacente est que la tendance à innover est un trait de personnalité central de l'individu, qui ne peut être mesuré que par l'ensemble de ses manifestations, en raison de son caractère latent. Les résultats montrent une bonne validité de l'échelle.

Suggested Citation

  • Pierre Le Louarn, 1997. "La tendance à innover des consommateurs: analyse conceptuelle et proposition d'une échelle de mesure," Post-Print hal-02016830, HAL.
    • Handle: RePEc:hal:journl:hal-02016830
    DOI: 10.1177/076737019701200101
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Catherine Viot & Caroline Bayart & Agnes Lancini, 2017. "The Consumer Intention to Adopt Smart Connected-Products: Does the Category Matter?," Post-Print hal-01991186, HAL.
    2. Sylwia Badowska & Anna Rogala, 2016. "Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 204-223.
    3. B. Vandecasteele & M. Geuens, 2006. "Consumer Innovativeness and GLB: A comparative study," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/364, Ghent University, Faculty of Economics and Business Administration.
    4. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.
    5. Roehrich, Gilles, 2004. "Consumer innovativeness: Concepts and measurements," Journal of Business Research, Elsevier, vol. 57(6), pages 671-677, June.
    6. Arun Kumar Kaushik & Zillur Rahman, 2016. "Self-service innovativeness scale: introduction, development, and validation of scale," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 799-822, December.
    7. Caroline Bayart & Agnes Lancini & Catherine Viot, 2017. "L'intention d'adopter des objets connectés chez les jeunes de la génération Y et Z," Post-Print hal-01991205, HAL.
    8. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    9. Plotkina, Daria & Munzel, Andreas, 2016. "Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 1-11.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02016830. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.